By Scott Decker

Your Guide to Content Marketing World 2015

Content Marketing World

The biggest event in Content Marketing is close and will be here before you know it! With over 80 sessions with leading brand marketers, you’ll be sure to gain new insights to take your content marketing to the next level. This year over 3,500 attendees are expected to attend the event which also means great networking opportunities. If you’re going, let this be your handy Content Marketing World Guide.

The theme this year is Bright Lights, Big Content and you will have a great opportunity to learn more about Big Content below if you stop by Booth #22.

September 8th

It’s finally here!

But before you get too excited, be sure to stop by registration as early as 10:00 AM (open until 7:00 PM) to get your badge since it’s required for all events.

1:00 PM to 4:30 PM – Workshops

It’s hard to choose one! As much as we’d love if we could attend them all, but if you haven’t made up your mind, you might want to consider:

After attending a workshop, you have some time for networking before you need to head to the Opening Reception (starts at 7 PM) at the Rock & Roll Hall of Fame. We’ll see you there! The PublishThis team will be there in force.


September 9th

The registration/information desk: 7:00 AM to 7:00 PM

General sessions: 8:00 AM – 5:30 PM

Networking reception: 5:30 PM – 6:30 PM

Modern Marketing Mashup: 6:30 PM – 8:00 PM

Evening Entertainment: 8:30 PM – 10:30 PM


7:00 AM – 8:00 AM – Breakfast

Rise & Shine! Be sure to get up early and fuel yourself with your morning coffee for your busy day. It’ll be hard to absorb all of the brilliant information if you’re not awake for it.


8:00 AM – 10:00 AM – Opening Keynotes

Of course, the Godfather of Content Marketing himself, Joe Pulizzi, will open the show in his classic orange and witty form. After that, you get a steady stream of excellent presenters, including Kristina Halvorson, David Beebe, and Jay Baer (whose book Youtility is one of our editor’s favorites) to kick off the conference.


10:00 AM – 10:45 AM – Networking & Refreshments

Want to know how Big Content strategies can help your business? Stop by the PublishThis booth (#22) and sign up for a Big Content Audit, which will help you understand how to implement winning content strategies. If you sign up to get an audit sent to you after the show, you’ll also be entered in our opportunity drawing for an Apple Watch!

If you’d like to schedule time to meet up with the PublishThis team just drop us an email ahead of time and we’ll book a specific session.

10:45 AM – 1:30 PM – Sessions

This session is content-tastic but we do have some suggestions:


1:30 PM – 2:15 PM – Hollywood Squares

Besides all of the excellent sessions and networking opportunities, you’ll want to visit CMW’s version of Hollywood Squares for some fun. It’s just a little ways over from the PublishThis booth so feel free to stop by for a treat on your way…


2:30 PM – 4:15 PM – Sessions

Another session packed with great events. There’s no lack of great content at CMW.


4:15 PM – 4:45 PM – Networking & Refreshments

We know it’s a full day but if you didn’t have some time to stop by our booth earlier, come on by and sign up for your Big Content Audit (Booth #22).

The mighty Robert Rose, Chief Strategy Officer at the Content Marketing Institute, helped PublishThis develop the Big Content Audit to help businesses take their content to the next level. If you sign up at the show, we’ll send along a personalized audit soon after you’re back from Cleveland so you can share it with your team.


4:45 PM – 5:45 PM – Closing Afternoon Keynote with John CleeseJohn Cleese at Content Marketing World

I can only imagine that with all the creative souls attending CMW, there will be a lot of Monty Python fans. Mr. Cleese is well-known as a great performer and I feel sure people will be rolling in the aisle with laughter.


After a full day of events, CMW is certainly not done for the day…


Modern Marketing Mashup @ CMWORLD

Where: House of Blues

6:30 PM – 8:00 PM

This is a ticketed event, so be sure to visit Oracle’s or Demandbase’s booth to get yours. Afterwards, you’ll want to head out for the evening’s entertainment.


Barenaked Ladies ConcertBarenaked Ladies Band

Where: The Music Hall of Fame

8:30 PM – 10:30 PM


And that was only the first day…


September 10th

7:15 AM – 8 AM – Morning Intensives

If you’re not exhausted from the night before, be sure to get up and out to an intensive session.


7:30 AM – 8:30 AM – Breakfast

Better get your energy up – Day 2 of CMW is going to be a busy one…


8:30 AM – 9:30 AM – Opening Keynote with Rajiv Chandrasekaran


9:30 AM – 10 AM – Networking & RefreshmentsNew-Profile-Pic

Haven’t signed up for your Big Content audit? Swing by the PublishThis booth (#22) and give us a scan so we can send you details on how Big Content can help you achieve your content marketing goals. You’ll also be entered to win an Apple Watch or a copy of Robert Rose’s new book (with Carla Johnson), Experiences. Robert Rose will be coming by to sign copies of Experiences for our lucky winners, too.


10:00 AM – 1:00 PM – Sessions

There are plenty of sessions to choose from — here are a few you might want to attend:


1:00 PM – 1:30 PM – Hollywood Squares

If you missed out on visiting it on the 9th, be sure to catch the big Hollywood Squares show. PublishThis’ booth is close by so if you haven’t been by our booth, stop by and find out how Big Content can help you produce better content more often for all of your digital channels.

1:45 PM – 3:30 PM – Sessions

There’s never enough time for all of the sessions we want to attend. Here are some you might consider:

3:30 PM – 4:00 PM – Networking & Refreshments

If you haven’t stopped by PublishThis’ booth yet, what are you waiting for? Come on by and sign up for your free Big Content Audit – this will be your last chance to enter our drawing and get a personalized audit of your content. Come to see us at Booth #22!




4:00 PM – 4:30 PM – Content Marketing Awards Presentation & Announcements

Congratulations to the winners and nominees, including Publishthis customer Magnetic Content Studios, who were finalists in the use of curation category. Read the Case Study.









4:30 PM – 5:30 PM – Closing Keynote with Nick Offerman

Oh, boy – the mighty Ron Swanson gets to help close the show. We’re big fans of his work on Parks & Recreation but his books are hilarious, too. We can’t wait to hear Nick bring down the house with his wacky brand of wisdom and how it (presumably) relates to the content marketing world.

5:30 PM – 5:35 PM – CMW Wrap-up with Joe Pulizzi


September 11th

I hope your mind has some room left to absorb more great content! Today is filled with all day labs from 9:00 AM – 3:00 PM!

What an intense week we have to look forward to next month. We hope to see you there!

Let us know you’re going to CMW by tweeting us @PublishThis!

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By Scott Decker
Scott Decker is the President and Founder of PublishThis. Before PublishThis, he led technology at, Blue Nile, and development solutions for the government. When he’s not running PublishThis, the industry’s most advanced content platform, he’s exploring new technologies, preparing for next Halloween, or watching something with superheroes, dinosaurs, or at least a lot of explosions.

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