Content marketing isn’t just for consumer goods and services such as travel, beauty, and tech. Law firms have been hopping on the content bandwagon the last few years. According to a 2015 State of Digital & Content Marketing for Law Firms Survey, the number of law firms with blogs increased 4x in the prior five years.
80% of people use the internet to research before they buy, why should shopping for an attorney be any different?
Law firms sit in an advantageous seat of being able to reflect current rulings and cases from an authoritative point of view. It also gives prospective clients a chance to understand your firm’s tone, tenor, and areas of expertise.
HINT: PublishThis is a great platform to quickly curate and add your commentary on legal matters being reported in the press. Ask us!