By Scott Decker

What Twitter Can Teach You About Digital Publishing


Twitter has become a source for breaking news, entertainment and information distribution. The platform even saw its first live tweet from space on January of 2010 by Astronaut Timothy Creamer. Additionally, Twitter has been an effective sounding board rallying global communities around the issues that matter the most to them. So, what has this platform taught us about digital publishing?

  1. Keep copy tight and concise

Twitter has taught us to condense our messages into 140 characters, which forces us to select our words carefully, exercise our vocabulary, and improve our editing skills. Short-form content and the use of hashtags help us organize topics so they’re easy to digest. According to Internet Live Stats, “Every second, on average, around 6,000 tweets are tweeted on Twitter, which corresponds to over 350,000 tweets sent per minute, 500 million tweets per day and around 200 billion tweets per year.”

While short-form content is on the rise, this does not mean that long-form content should be forgotten. Make sure to continue promoting your long-form content on social platforms, like Twitter, to drive traffic back to your site.

  1. Mobile engagement is on the rise, so craft content accordingly

“Mobile app usage grew 52% between 2013 and 2014. App usage now accounts for more than half of U.S. digital media time spent,” according to Business2Community. What does this mean for digital content? For those on the go, copy should be digestible especially if read on a mobile device or tablet. Remember to include the who, what, where, and why up front so readers don’t have to scroll too far down a page. Twitter’s short-form content helps train us all to write quick snippets that are easy to read on mobile and tablet devices.

  1. Shorter attention spans require more visuals

According to Convert with Content, “With more content to compete with, we need to capture the attention of our audience at faster rates. Visuals can do that better than text, which means you will need a very strong visual content strategy to stay relevant and get the attention you deserve.” Break through the noise and leverage video and images to help your content stand out.

  1. Twitter Trends and real-time updates can help you create content that will resonate

When crafting your content strategy and thinking about your editorial calendar, remember to reference trending topics as they will help you get a sense of what your community is already interested in. According to Twitter for Businesses, “Compelling content will help you attract new followers and keep them engaged over time.”

  1. Incorporate tactics to help drive engagement
Twitter for Business also recommends the following to get your readers to take immediate action, which can be applied to digital content including social posts and blog posts:

  • Get visual and creative.
  • Ask for what you want.
  • Seize the moment and tap into conversations around seasonal, cultural and industry-based events.
  • Start with a compelling offer, create a sense of urgency and include a clear call to action.

Read more below to see how trends shape the future of branded content and get stats on mobile usage

10 Trends Shaping the Future of Branded Content

What Twitter Can Teach You About Digital PublishingAs we wind down the first quarter of 2015, the discussion around content marketing only continues to grow in volume. And it’s moving in so many different directions that it’s tough to divine what’s real and what isn’t.

Read More at Ad Week

63% of social media users get news from Twitter & Facebook [Study]

Industry news has always been a staple in content marketing strategies, but now it’s spilling over into social media too. The Pew Research Center’s report on The Evolving Role of News on Twitter and Facebook shows that 63 percent of users get their news on Twitter and Facebook. Industry news, or news jacking, is a strategy in which companies use breaking news stories and research reports as the source of their content.

Read More at Brafton

10 Surprising Stats About Mobile Content

This month is all about the trends that are shaping the future of the content marketing world. This week, we’re focusing on the growing dominance of the mobile Web and what we as content marketers need to know. Recently I was having coffee with a colleague and the topic came around to the increasing use of mobile devices for …

Read More at Business 2 Community

Twitter Usage Statistics

Every second, on average, around 6,000 tweets are tweeted on Twitter ( visualize them here), which corresponds to over 350,000 tweets sent per minute, 500 million tweets per day and around 200 billion tweets per year.


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By Scott Decker
Scott Decker is the President and Founder of PublishThis. Before PublishThis, he led technology at, Blue Nile, and development solutions for the government. When he’s not running PublishThis, the industry’s most advanced content platform, he’s exploring new technologies, preparing for next Halloween, or watching something with superheroes, dinosaurs, or at least a lot of explosions.

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