Including visual content in your emails can greatly improve your email effectiveness. Include a photo or video to make a point, spur action, illustrate a concept, or help tell a story. Visual content can also improve your open rate by mobile users, but make sure your email template is responsive and your campaigns render on smartphone devices.
Quicksprout reports that 70 percent of consumers delete emails that don’t render well on their devices.
According to eMailmonday 22-77 percent of email opens happen on smartphones depending on your target audience, product, and email type. So getting your visual content right in emails is just as important as including it.
But what about email clients that block images by default? There are email clients that block images by default. Luckily, some of the more popular email clients such as gmail on Chrome desktop or the iPhone do not. However, users of Outlook.com may not be so lucky. See a list of the popular email clients by desktop, webmail, and mobile by their default image settings in addition to some helpful tips to combat image blocking.
Looking for some additional tips on improving your email marketing efforts? Below are some helpful reads:
Whether youre updating them on legal developments or inviting them to an event, the goal of email marketing is to help keep the firm and professionals top-of-mind. To enhance your email marketing success, here are 14 Best Practices to help ensure your email marketing is effective and avoids the spam filter.
One out of five emails never makes it to the inbox. So the question is, what to do about this? While there are a number things you can do, this article focuses on the top three. The most important? Sending content to people who want to receive it.