Are you running an organization with numerous content creators and distribution points? Is time and effort being lost re-packaging and repurposing content for social, newsletter, PR, and the web? If so, you need a primer on developing a unified content strategy – aligning technology, workflows, and internal communications that decrease redundancy, and increase efficiency for creating, maintaining and optimizing content assets.
A unified content approach provides a solid foundation for a company’s content strategy, making sure it covers all of the main areas (CRM, web, commerce, print and email). – John Winter, Forbes Councils
Key components of such an approach include a centralized content management system, the ability to create structured content “chunks’ that are flexible and can be translated or displayed in any medium, and an intelligent metadata system for tagging and finding content for creators to use.
By choosing a unified approach, companies can create content faster, decrease errors, and better manage internal resources.