By Sylvia Marino

Do You Have a Unified Content Strategy?


A unified content approach provides a solid foundation for a company’s content strategy, making sure it covers all of the main areas (CRM, web, commerce, print and email). – John Winter, Forbes Councils

Key components of such an approach include a centralized content management system, the ability to create structured content “chunks’ that are flexible and can be translated or displayed in any medium, and an intelligent metadata system for tagging and finding content for creators to use.

By choosing a unified approach, companies can create content faster, decrease errors, and better manage internal resources.

Read More at Forbes

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By Sylvia Marino
PublishThis Content Marketing Specialist - Here to bring you the best news from around the web pertaining to Social Media, Content Marketing, and Publishing Technologies. Over 25 years experience in online publishing including online communities, social media, editorial workflows, and content strategies.