You spend time preparing your email newsletter with content to engage the reader, create a call to action, and drive your business forward. But what if the reader never sees the content because the subject line wasn’t enticing enough to open it in the first place?
Publishers, platforms, and marketers continue to analyze what works and what doesn’t when it comes to email subject lines. A recent presentation uncovered a number of influences that can increase or decrease the likelihood of your email being opened. Here are a few of the stats –
- Emails with “Free” in the subject line were opened 10% more than those without.
- Emails with “You” in the subject line were opened 5% less than those without
- Personalized subject lines are 22.2% more likely to be opened.
- Using “Daily” or “Weekly” in subject lines boosts open rates whereas “Monthly” hurts them
Email newsletters are an effective way to increase readers, engagement, loyalty, and revenue. Finding the right software and workflows to streamline these efforts is equally as important. PublishThis provides a streamlined method for producing newsletters, saving time and money in production costs. Ask us how we can help!
Want to increase your email open rates? Marketers with higher open rates craft email subject lines that their subscribers simply can’t resist. In this guide, we’ll share 164 best email subject line examples that will boost your email open rates. Because this is a long guide, we’ve broken it down into sections.
Any idea what you’d learn if you sent 1.25 MILLION emails in a year? Unfunnel did just that so far in 2016, and we’ve learned a thing or two about what’s working works in the process. We’ve crunched the numbers and are giving you our 112 best subject lines, plus a subject line trick guaranteed to increase your click through rate!