Whether you realize it or not, you are making decisions based on emotions and biases most of the time. Only about 20% of our decisions are made with logic in mind, although that may seem even lower with some people you meet.
Here’s an example of what I mean: Have you ever see a “special deal” email in your inbox after you’ve signed up for something on some website? They know what they’re doing when the write that copy and it’s been tested for maximum returns. Wording like “Limited Time Offer!”, “Only 20 Seats Remaining”, or “Supplies are limited!” spurs us into action in a big way. We’re afraid of missing out on something we have been wanting (or at least think we want). We might miss out on that seminar or that awesome new computer. People are more likely to react positively to negative framing and negatively to positive framing.
So what do you need to know about psychology and how to make it work for you in your content marketing efforts? Check out this Salesforce Canada infographic that presents how the human mind works in the context for sales and marketing. The accompanying article is also available on Salesforce Canada’s site.