As consumers, we research before we buy, wanting to be armed with information. But as people, we love the story that draws us in, making us feel connected. On the flip-side, brands seek to get their information out – why brand A is better than brand B – with facts, figures, and data, a marketing pitch.
So why are some brands more successful than others in getting the message out? It’s all in the presentation, the story.
Numerous studies over the yearshave proven that our brains are far more engaged by storytelling than the cold, hard facts. – Fast Company
Storytelling is the style of bringing the information out in a way that grabs the person and makes the experience or product relative to them in a way that is personal. Even in business, it can still be personal. A story helps in making a decision told in a way that can be remembered and relay the pertinent information.
Recently, the Atlanta chapter of the American Marketing Association released a whitepaper for marketers, sharing key insights and learnings on content creation in the form of storytelling. The Storytelling 2020 white paper is available for download.
Think storytelling isn’t the next wave? Tell that to the powerhouse Netflix who just inked a deal with Barack and Michelle Obama to produce a storytelling series – scripted, unscripted, documentaries, docu-series and features.
Advertising in the “Mad Men” era was glamorous, powerful and creative. Ideas from psychology and sociology merged with cutting-edge cultural trends to create powerful, iconic campaigns that verged on art, and which people still remember and even display on their walls at home.
Everyone loves a good story. If you want customers, you need to be an excellent storyteller. You need to do more than build a business and brand. You need to build a narrative, and every brand has a story to tell. Why is that so important? Well, let me tell you a three-part story about why you need to tell stories, and how.
President Barack Obama and Michelle Obama have entered into a multi-year agreement to produce a diverse mix of content, including the potential for scripted series, unscripted series, docu-series, documentaries and features with Netflix, the world’s leading internet entertainment service.
Despite the increasingly fragmented media landscape, consumers continue to expect seamless, personalized experiences. Storytelling 2020 gives marketers the tools they need to foster engagement in ways that inspire customers to act. “To be memorable, there is a growing need for relevance in brand storytelling,” said , SVP, Digital, Social and Mobile at MSL Atlanta.