Measuring and analyzing the performance of each post is an important part of the social media marketing realm. But which measurement matters most? It depends on the objectives of each post or campaign.
…if you’re trying to raise brand awareness, impression is the most important. If you want to build a community, engagement is the measurement to look at. If your goal is to drive users to your website, you should pay attention to traffic and conversions.
The main social media platforms – Facebook, Twitter, Instagram – provide tools to help a social media manager understand how audiences interact with posts. Understanding what people are liking, sharing, engaging with and taking a call to action can help define your next steps marketing efforts.
Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? But the real question is, do you know where to find them and are they all necessary for your business?
Measuring your results from these campaigns is always a top priority. The main challenge is figuring out which metrics are most important and how to apply them.
Analyzing the raw data on campaign performance helps you determine which tactics are working. Here are 10 social media metrics you should be monitoring on Facebook and Twitter.
One metric that you will always stumble upon when using social media channels for your influencer marketing strategy is the Like Follower Ratio or Engagement Rate. The metric is crucial to determine how engaging an Influencer and his or her audience is.