By Sylvia Marino

Marketing at the Right Place and Time

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When marketers gain a deep understanding of the key moments in the customer life cycle, they can spot crucial signals when they appear and then release a sequence of messages tailored to each customer.

The best marketing delivers the message to the right person and the right time. Having content ready to educate and motivate a customer is also key.

As you are planning marketing campaigns – from display ads to content – think about your content arsenal. Do you have enough content  (videos, articles, guides, FAQ’s) to satisfy a customer new to your business? Do you have enough quality content to provide ongoing benefit to a long-standing client?

If creating more quality content is a need, PublishThis provides a streamlined method for content creation, saving time and money in production costs. Ask us how we can help!

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By Sylvia Marino
PublishThis Content Marketing Specialist - Here to bring you the best news from around the web pertaining to Social Media, Content Marketing, and Publishing Technologies. Over 25 years experience in online publishing including online communities, social media, editorial workflows, and content strategies.