The use of data analytics to identify customers is better than ever before with a market that has matured. Basic product recommendations and ads target us based on recent searches and browsing patterns. More personalized marketing efforts leverage advanced and complex uses of data, often across many networks, all looking for the right time to send the message in order to invoke a behavior.
When marketers gain a deep understanding of the key moments in the customer life cycle, they can spot crucial signals when they appear and then release a sequence of messages tailored to each customer.
The best marketing delivers the message to the right person and the right time. Having content ready to educate and motivate a customer is also key.
As you are planning marketing campaigns – from display ads to content – think about your content arsenal. Do you have enough content (videos, articles, guides, FAQ’s) to satisfy a customer new to your business? Do you have enough quality content to provide ongoing benefit to a long-standing client?
If creating more quality content is a need, PublishThis provides a streamlined method for content creation, saving time and money in production costs. Ask us how we can help!