By Sylvia Marino

How Machine Learning is Changing Content


There is no doub that machine learning has brought a higher level of sophistication to marketers, from platforms like PublishThis that help find relevant content for story ideation and curation for audiences, to use of AI for expanded A/B testing with results in seconds rather than days.

The interview doesn’t just focus on the positive advancements of AI, but also covers the downsides and improvements needed- from lack of human emotion to limits being only what data the system is fed.

Machine learning is definitely changing the way we test and analyze data. It allows us to make informed decisions and gives us an idea about future trends.

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By Sylvia Marino
PublishThis Content Marketing Specialist - Here to bring you the best news from around the web pertaining to Social Media, Content Marketing, and Publishing Technologies. Over 25 years experience in online publishing including online communities, social media, editorial workflows, and content strategies.