A recent interview of Geoff Colon, Communications Designer at Microsoft, by the team at SEMRush focused on the new trajectory of content marketing given the rise of AI and machine learning. Peppered with response tweets from industry participants, the conversation shows the speed and breadth that AI is bringing to the fingertips of content marketers.
There is no doub that machine learning has brought a higher level of sophistication to marketers, from platforms like PublishThis that help find relevant content for story ideation and curation for audiences, to use of AI for expanded A/B testing with results in seconds rather than days.
— SEMrush (@semrush) May 23, 2018
The interview doesn’t just focus on the positive advancements of AI, but also covers the downsides and improvements needed- from lack of human emotion to limits being only what data the system is fed.
Machine learning is definitely changing the way we test and analyze data. It allows us to make informed decisions and gives us an idea about future trends.