Instagram is unveiling new features to help companies run their businesses on the platform.
We’re taking steps to turn Instagram from not just a place of business discovery but really a place where business can get done, Instagram director of product Vishal Shah told CNBC.
The tools include messaging options for better customer service and engagement while on the platform. Booking tools for online reservations and storing of payment information by users to book or purchase items such as tickets are also being introduced.
The new tools are free which paves the path for more businesses to leverage Instagram. The bet is these businesses will level up to paid advertising tools at both Instagram and the parent company Facebook.
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