By Scott Decker

Heat Up Your Content Marketing For Summer


Summer is upon us – although for us Angelenos, summertime isn’t much different than any other day. Hopefully, you’re planning some time at the beach or the lake to take a break under sunny skies. That doesn’t mean you can’t still heat up your content marketing efforts (that resort has wi-fi, right?) while you have your feet in the sand. To help warm up your reading list, I’ve selected some best practices and tips from top content marketing sources that you can start using today.

We start with Brad Zomick’s tips on how to grow your content marketing career. He notes, based on Google keywords searches, that content marketing requires a more expansive skill set than the traditional marketer. Luckily, there are tons of articles daily that are published by top influencers in these areas to help you build your ability and expand your knowledge. If possible, I suggest attending conferences in the content marketing space. PublishThis will be attending the upcoming Content Marketing World in September (be sure to stop by). It’s an amazing opportunity to learn from the biggest influencers in content marketing.

One of the top questions I get from customers is, “How can I improve my page’s conversion rate?” Marie Schlutt gives a similar response to what I tell clients – know your audience so you can get the right content to the right person. Once you find the right content, it’s much like real estate, except it’s all about “data, data, data”. Another question Maria answers is how to save time and money for content marketing but still see results. You don’t have to be Forbes or Red Bull to have a successful content marketing strategy, just the right tactics. In the case of smaller teams, content curation is a perfect solution to scale your content and gain value from adding your own commentary to put it in context for your audience. Recirculation is another great tactic to combine with curation. Re-using existing blog posts in new pieces, such as a digest post or roundup of multiple articles, can give new life to a high-quality older piece of relevant content, increasing your ROI on the work you’ve already done.

Read on to discover more content marketing tips so your blog, social posts, and newsletters can sizzle in the summer the right way:

Ask the Experts 6/10: Pillars of Conversion Optimization, Content Marketing on a Budget

Q: I want to improve my page’s conversion rate. One place where you can make changes instantly is the page copy. If you find you’ve got significant updates to make to your landing page copy, it may be time for another round of A/B testing. Q: I have limited time and resources to devote to my content marketing.

Read More at Upcity

5 Tips to Grow Your Content Marketing Career

You want to take your content marketing career to the next level. Discover five tips to boost your career – including becoming your own content marketer – and stand out from the crowd. Continue reading The post 5 Tips to Grow Your Content Marketing Career appeared first on Content Marketing Institute.

Read More at Contentmarketinginstitute

How Busy Local Businesses Can Leverage Data & Technology For Content Marketing

Some of those options are still acceptable for reaching a local market, but we’ve entered the information age, where content is king — as long as you get it shared everywhere that your local audience is looking. While you need to consider the message you’re trying to get across, you need to put it in terms that speak to their needs. What does every customer or client of every business want to know.

Read More at Marketing Land

Top 20 Content Marketing Blogs You Should Read Every Day

What are the top content marketing blogs you read every day. And while there is a long list of blogs and media sites I browse, a bunch of great B2B Marketing blog sites, and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. The list …

Read More at B2bmarketinginsider

12 Steps: How to Build a Successful Content Marketing Plan

Content marketing is hard. Notice the graph from TrackMaven based on their survey of over 13 million pieces of content published in 2013-2014. With the rise of social media and algorithm changes at Google, there’s been a content explosion. As more content gets published, engagement per post declines.

Read More at Business 2 Community

Ready to learn more about how PublishThis can help you deliver better content more often across all digital destinations? Request your free demo here.

By Scott Decker
Scott Decker is the President and Founder of PublishThis. Before PublishThis, he led technology at, Blue Nile, and development solutions for the government. When he’s not running PublishThis, the industry’s most advanced content platform, he’s exploring new technologies, preparing for next Halloween, or watching something with superheroes, dinosaurs, or at least a lot of explosions.