By Sylvia Marino

Growing and Using Evergreen Content

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Creating Evergreen Content
There are many types of evergreen content to leverage that benefit both your new and seasoned customer and provide a hook to lure new people who may not know about your products and services. Below are some ideas on the types of content to create provide value, sharing, and in-bound links for SEO success.

  • Frequently Asked Questions
  • Tutorials / How to’s
  • Checklists
  • Reference Guides
  • Product Reviews

Remember, when creating evergreen content, avoid using current news, statistics or trends as they can quickly become out-of-date.

Don’t forget social
Just because evergreen content isn’t the hottest news of the day, doesn’t mean it isn’t relevant or “new” to people who may have just started following you or your brand on social media. Be sure and schedule your evergreen content on a regular basis on social media for those who may have missed it before. It’s a way to repurpose your content and remind readers the deep value you bring.

Tip: Try the PublishThis bookmarklet to grab articles and videos quickly while you are browsing for even faster content creation and publishing.

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By Sylvia Marino
PublishThis Content Marketing Specialist - Here to bring you the best news from around the web pertaining to Social Media, Content Marketing, and Publishing Technologies. Over 25 years experience in online publishing including online communities, social media, editorial workflows, and content strategies.