As the name suggests, evergreen content provides long-lasting value to your site and brand. Not only is this content always useful to your readers, evergreen content is also valuable to your site with long-lasting SEO and social media benefits. It’s a way of building your content library that can be visited, shared, and re-visited over time by your current and future customers showing your amassed knowledge and authority in your industry and topics.
Creating Evergreen Content
There are many types of evergreen content to leverage that benefit both your new and seasoned customer and provide a hook to lure new people who may not know about your products and services. Below are some ideas on the types of content to create provide value, sharing, and in-bound links for SEO success.
- Frequently Asked Questions
- Tutorials / How to’s
- Reference Guides
- Product Reviews
Remember, when creating evergreen content, avoid using current news, statistics or trends as they can quickly become out-of-date.
Don’t forget social
Just because evergreen content isn’t the hottest news of the day, doesn’t mean it isn’t relevant or “new” to people who may have just started following you or your brand on social media. Be sure and schedule your evergreen content on a regular basis on social media for those who may have missed it before. It’s a way to repurpose your content and remind readers the deep value you bring.
Tip: Try the PublishThis bookmarklet to grab articles and videos quickly while you are browsing for even faster content creation and publishing.