By Sylvia Marino

Google to Help Newspapers Grow Subscribers

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The moves could help publishers better target potential digital subscribers and keep the ones they’ve already got by highlighting stories from the outlets for which they’re paying. The initiative marks the latest olive branch from Silicon Valley in its evolving relationship with media companies.

Major publishers such as The New York Times, The Wall Street Journal, and Washington Post have been pushing on the likes of Google and Facebook for ways to increase visibility and subscribers to traditional, trusted journalism in light of the most recent years cry of “fake news”.

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By Sylvia Marino
PublishThis Content Marketing Specialist - Here to bring you the best news from around the web pertaining to Social Media, Content Marketing, and Publishing Technologies. Over 25 years experience in online publishing including online communities, social media, editorial workflows, and content strategies.