Google is said to be boosing the display of articles higher in search results in order to help publishers keep readers and subscribers. Google is also set to begin sharing search data on users who are most likely to buy a subscription – a coup for newspapers who are seeking to build a paying subscriber base to bolster newsroom costs.
The moves could help publishers better target potential digital subscribers and keep the ones they’ve already got by highlighting stories from the outlets for which they’re paying. The initiative marks the latest olive branch from Silicon Valley in its evolving relationship with media companies.
Major publishers such as The New York Times, The Wall Street Journal, and Washington Post have been pushing on the likes of Google and Facebook for ways to increase visibility and subscribers to traditional, trusted journalism in light of the most recent years cry of “fake news”.