Defining and executing on a content strategy can be both exciting and draining. It’s exciting to chart a new course and creating content that helps build your brand. It can be exhausting trying to find the right audience in the online land of millions of bloggers and social media content creators.
Without a good strategy, you could spend a great deal of time creating content that is never read and not helping your business.
Here are five characteristics to consider when creating your content strategy:
- Define Goals: Whether it’s increasing search engine rankings, driving readers to a lead or order form, or growing your social media following, set clearly defined goals that can be measured and tracked.
- Research Your Market: Define your audience, demographics, what they want to read and what your competitors are creating for them to read, view, and react to.
- Publish Regularly: Try and keep to a schedule. Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published between 0 – 4 monthly posts.
- Create Quality Content: Be engaging, well-written, and employ best practices in writing effective headlines.
- Adapt: Markets, technology, mediums, platforms, and audience reading habits change. Be prepared to change with the times and be willing to try new techniques for getting your content in front of the people that matter to your business.