If your B2B content marketing efforts could use a boost, there may be some basic solutions that will improve your results significantly. It isn’t simply about getting more content out or posting to every social media account, but getting the right content out, in a voice that matters to your customer.
Look at the content being produced. Is it for you or for your customer? Is it a value-add in their day-to-day? Try writing with a focus on one customer and their needs and then review and broaden to the larger audience being served.
Finally, assess the data. Look at site analytics, social media metrics to evaluate what’s working with your content. Drop or change strategies with specific social media channels if needed.