By Sylvia Marino

Fine-Tune Your B2B Content Marketing

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Look at the content being produced. Is it for you or for your customer? Is it a value-add in their day-to-day? Try writing with a focus on one customer and their needs and then review and broaden to the larger audience being served.

Finally, assess the data. Look at site analytics, social media metrics to evaluate what’s working with your content. Drop or change strategies with specific social media channels if needed.

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By Sylvia Marino
PublishThis Content Marketing Specialist - Here to bring you the best news from around the web pertaining to Social Media, Content Marketing, and Publishing Technologies. Over 25 years experience in online publishing including online communities, social media, editorial workflows, and content strategies.