By Scott Decker

Crafty Content Curation Recognized by CMI

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BigContentDaily is happy to congratulate PublishThis customer Magnetic Content Studios, a division of Empower Media Marketing, for being recognized as a finalist for a Content Marketing Institute award in the best use of content curation category.

Magnetic’s client, Gorilla Glue, came to them to find the right content marketing strategy to provide useful and engaging material that would build brand trust amongst its customers. Magnetic conducted a study on the space Gorilla Glue was targeting and advised their client to use an innovative content curation strategy to provide expansive coverage of their customer’s interests without hiring a large new team to implement the plan.

Soon, the Gorilla Glue Inspiration microsite they created was providing 14% of their site’s traffic and bringing in tens of thousands of unique visitors in the first month. As you can read in the Case Study, this was a case where content curation was the ideal choice to achieve the client’s goals.

Congratulations to Dave Germano and the Magnetic Content Studios for being recognized for their excellent work with Gorilla Glue. PublishThis is proud to have been part of the solution for this innovative project.

If you’re going to be at Content Marketing World next month (like we will be – come see us at Booth 22), the awards will be held at 4:00 PM on September 10th. We hope to see you there.


2015 Finalists – Content Marketing Awards

EmpowerMM Finalist in CMI AwardsFull details of the 2015 Finalists and Categories for the Content Marketing Institute’s awards.

Read More at contentmarketingawards.com



Download the Case Study

By Scott Decker
Scott Decker is the CTO and Co-Founder of PublishThis. Before PublishThis, he led technology at Edmunds.com, Blue Nile, and development solutions for the government. When he’s not fine-tuning Content IQ, the industry’s most advanced content platform, he’s exploring new technologies, preparing for next Halloween, or watching something with superheroes, dinosaurs, or at least a lot of explosions.

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