By Scott Decker

Email Newsletters Aren’t Dead Yet


Email newsletters aren’t dead. Even if you think this kind of content has seen better days, email newsletters are still a powerful way to stay connected to your audience and customers. As we mentioned in our article on content formats, email newsletters are a reliable staple that can still deliver on your goals. To keep them from dying, you must keep them creative, targeted, and relevant to your audience.

“Email is almost 40 times better at acquiring new customers than Facebook and Twitter” (Source: McKinsey & Company).

That’s not a statistic to ignore. While social media networks serve their purpose to help your company broadcast great content and keep you top of mind with customers, newsletters are useful to directly communicate with prospects and existing customers. When your newsletter does its job, you deliver a targeted message for a specific audience, ensuring that you both keep them informed and earn their trust as an ideal source for the content they crave, whether it is curated content with your commentary or your own branded content.

To keep audiences engaged (and away from that ‘unsubscribe’ button), you need to ensure that you’re offering them valuable content in every email you send them. This creates anticipation for your newsletter because they know it helps keep them informed, entertained, and delighted. Holistically incorporating your calls-to-action and links back to your site are not as much of an imposition when your reader has just enjoyed and found value in the content you provided.

Notably, people actually prefer to interact with brands via email instead of social media and the conversion rate is much better. Newsletters go right to where they are and are ready for your audience when they want to interact with you and the content you provide. Social media is very in the moment and your audience is more likely to miss your message. They’re both part of a balanced content strategy, of course, and can serve as excellent complements to each other, with social driving newsletter subscriptions and newsletters including social links to provide that extra connection to your audience and customers.

It’s not only the content that matters, but the visual presentation of your emails matter as well. Keeping the design responsive for mobile consumption, images relevant to the content, as well as color use in mind, remain important in making your newsletter visually appealing.

For some great advice on creating better email newsletters, read on:

3 Ways To Squeeze More Value from an Email Marketing Campaign

To help marketing strategists get more out of their email newsletter budgets, they can incorporate a number of tactics that address content creation, distribution and process optimization. Compel recipients to click: Today’s consumers see their inboxes bombarded with dozens of messages on a …


Email Marketing Ideas To Boost Click Rates

The ideas behind email marketing are fairly simple. You are either attempting to acquire new customers or increase the value of existing customers. It’s when you begin to optimize your email campaigns that the complexity becomes apparent. Last week, we discussed email marketing ideas that increase open rates, and this week we’ll take an in-depth [ ].

Read More at Business 2 Community

Faster Email Newsletters: See How MultiView Produces 100’s of Newsletter at 4X Speed

MultiView is increasing revenue and expanding services by using PublishThis to produce their newsletters. Learn more about their success in the Client Success Story.

Ready to build better content for your email newsletters? Sign up for a free PublishThis demo today.

By Scott Decker
Scott Decker is the President and Founder of PublishThis. Before PublishThis, he led technology at, Blue Nile, and development solutions for the government. When he’s not running PublishThis, the industry’s most advanced content platform, he’s exploring new technologies, preparing for next Halloween, or watching something with superheroes, dinosaurs, or at least a lot of explosions.

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