Content curation should be a method within your content marketing strategy. Reading, finding great content to reference, story ideation, filtering and rephrasing content for your audience in ways that are relevant to them. The more you read and curate to your audience, the more it helps to develop and maintain your authority in an area of expertise.
Content curation is a concept that is easy to understand, but not always easy to execute. It requires commitment, strategic thinking, and that most precious of resources: time. But when you do it right, and do it right consistently, content curation can be a foundational building block of your authority.
Jarod Morris from The Lede and Damien Farnworth of Copyblogger discuss various areas of curating content – from the process, what to include (or exclude), approach, and the three types of curation – link curation, idea curation, and knowledge creation.
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