If you spend time creating content, you want people to find it and read it. You don’t want to be in the 91% of content that gets no traffic from Google.
Creating content to work well with Google so that it can be found by your intended audience can be challenging at times. In order to get your content optimized for Google, it’s important to understand how search engines operate. Mainly, crawling, indexing, and retrieving.
Crawlers scan the web for terms that match what the user searched for. The content is then indexed according to relevancy, so that outdated content can’t make it to the top. The best matches with the most relevant information are then shown to the user.
There are some simple guidelines to help your content along:
- Evergreen Content: Create timeless, evergreen content that is highly relevant to your audience. These can be tutorials, case studies, definitions, FAQ’s, or product reviews.
- Keywords: Be natural and be relevant with your keywords when writing. Place keywords in the title, as well as the H2, H3, or H4 headers when possible. Learn more about keywords.
- Write Longer Articles: Google rewards long-form content of 1,000-2,000 words; add long-form articles to your editorial mix.
- Stay Current: Google rewards recency! Try to cover events, trends, or topics that are fresh for your industry.
- Mobile-First: Google moved to a “mobile-first” method earlier in 2018 prioritizing those sites that are designed for mobile use over those that are not. Learn more about mobile-first and SEO impact.
- Images: Add keywords to the filename of your image and also provide alt text.