By Scott Decker

Content Marketing World Begins: What Can You Learn Here?


Content Marketing’s biggest event of the year has officially begun. Content Marketing World, the five-year old event started by Joe Pulizzi’s Content Marketing Institute, is underway with about 3,500 attendees and the first full day on the books. I captured some pictures and thoughts to share with you in case you didn’t make it to Cleveland for the big show.

YesterdayPublishThis at Content Marketing World 2015 was a workshop day, but it was also time for vendors to set up. While the intensive workshops from the likes of Robert Rose, Andrew Davis, Jay Baer and more were teaching content marketers how to succeed in their roles, the exhibitors put up banners, readied their demos, and got ready for the flood of attendees who lead efforts on content marketing for their company. We’re certainly excited to be near the big Hollywood Squares setup. For most of the day, we heard old game show music coming the Hollywood Squares as they tested it out. You have to hand it to them – CMI is going for authenticity (something we agree you need in your content).

We’re looking forward to today’s sessions led by Robert Rose, Ann Handley, Pam Didner, and Jay Baer to name a few (it’s difficult to make the decision on which ones to attend). No matter your decision, the speakers are Content Marketing World are sure to inspire your content efforts.

One of the reasons I like this show is that the attendees are people in the trenches, working hard to produce content that will connect with their customers, establish trust, and build true relationships with their audiences. Sure, there are plenty of folks in senior leadership roles here, too, who will speak to the vision of how their company can grow with Big Content strategies. I love to hear that. But since we enjoy helping marketers, editors, and content production team members who struggle to deliver better content more often, those are the folks I want to meet. I want to hear their stories so we can keep finding the best way to solve their content challenges.

Already I’ve spoken to a content marketing professional who was frustrated at the amount of time it takes to compile her ten company newsletters. Later, I spoke to some folks who have a ton of content but aren’t sure how to get it tagged and organized for reuse. Another fellow told me he didn’t see a reasonable way to pull traffic from social in a repeatable way.

These are all pain points we can address with Big Content, and we’re excited to help these companies solve these problems. Come see us at Booth #22 if you’re in town. If not, watch our updates here and on Twitter: @publishthis.

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By Scott Decker
Scott Decker is the President and Founder of PublishThis. Before PublishThis, he led technology at, Blue Nile, and development solutions for the government. When he’s not running PublishThis, the industry’s most advanced content platform, he’s exploring new technologies, preparing for next Halloween, or watching something with superheroes, dinosaurs, or at least a lot of explosions.

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