By Sylvia Marino

Content Marketing Trends in 2018

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Here are some of the trends that are growing in 2018 and likely to be a force in 2019:

  • Increased personalization
  • Influencer marketing
  • Localized content marketing
  • IoT Expansion¬†(hint: think content for the Apple Watch, Google Home, or Alexa)

Take a look at the content being created for your audience. Is it all-for-one and one-for-all? Or are you addressing key segments of your audience, in the medium (e.g. social) and manner (i.e. mobile) where they will be most receptive?

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By Sylvia Marino
PublishThis Content Marketing Specialist - Here to bring you the best news from around the web pertaining to Social Media, Content Marketing, and Publishing Technologies. Over 25 years experience in online publishing including online communities, social media, editorial workflows, and content strategies.