Content marketing is fluid as new methods, technologies, and information are brought to the market of ever-changing tastes and increasing segmentation of consumers. For those creating content, it’s important to keep up.
Here are some of the trends that are growing in 2018 and likely to be a force in 2019:
- Increased personalization
- Influencer marketing
- Localized content marketing
- IoT Expansion (hint: think content for the Apple Watch, Google Home, or Alexa)
Take a look at the content being created for your audience. Is it all-for-one and one-for-all? Or are you addressing key segments of your audience, in the medium (e.g. social) and manner (i.e. mobile) where they will be most receptive?