Content marketing has moved from television commercials, online ad units, brochures, and flyers supporting a business to articles, videos, social media posts, and storytelling driving a business.
Online media consumption is up, especially videos with more people watching videos online and television viewership declining.
People are seeking information and entertainment online – from videos, blogs, and social media. And while there is a cost, creating blog posts and social media posts is still less expensive than traditional television commercial creation and ad buys, making online content marketing more cost-effective.
Content marketing costs 62% less than outbound marketing, but generates 3x the leads
Website + blog = 434% more search engine-indexed pages
Conversion rates are 6x higher than traditional marketing
Companies are seeing the need to use online content to build brand awareness, increase engagement and conversion rates at a lower cost than traditional methods of 5-15 years ago.