By Sylvia Marino

Content Marketing – Doing More for Less


Online media consumption is up, especially videos with more people watching videos online and television viewership declining.

People are seeking information and entertainment online – from videos, blogs, and social media. And while there is a cost, creating blog posts and social media posts is still less expensive than traditional television commercial creation and ad buys, making online content marketing more cost-effective.

Content marketing costs 62% less than outbound marketing, but generates 3x the leads
Website + blog = 434% more search engine-indexed pages
Conversion rates are 6x higher than traditional marketing

Companies are seeing the need to use online content to build brand awareness, increase engagement and conversion rates at a lower cost than traditional methods of 5-15 years ago.

Read More at Entrepreneur

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By Sylvia Marino
PublishThis Content Marketing Specialist - Here to bring you the best news from around the web pertaining to Social Media, Content Marketing, and Publishing Technologies. Over 25 years experience in online publishing including online communities, social media, editorial workflows, and content strategies.