By Scott Decker

Content Marketing is Hard


BigContentDaily says:

Content Marketing is hard – we certainly don’t disagree. It’s a commitment. Going through the motions won’t produce you the results you might have thought you’d see. It takes some time to tap into your inner genius to get the ideas flowing. Although, there are always exceptions. Some are able to see results almost immediately and it appears effortless. Even though that’s not the norm, using the right tool can make it a lot easier on your editorial team. The expectation is that you’ll see gains months down the road, not days.

As Mike Huber points out in his article, “It takes a minimum of six months for your content to gain traction and start producing results.”

Documenting your strategy is also necessary to succeed. How will you know success if you haven’t documented what it will look like? There’s a reason why we must create goals (especially SMART ones). We can’t meet something we didn’t set in front of us and we especially can’t achieve anything if we didn’t know what to achieve.

Read on to find out what other content marketing lessons there are to learn.


Content Marketing is Hard - 7 Lessons LearnedContent marketing is currently a ‘buzz’ phrase at digital marketing conferences. It is also showing up in recent marketing surveys as a primary marketing tactic and something that marketers intend to start or to spend even more money on this year. Along with this excitement comes some frustration. The frustration stems from trying to sustain […].

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By Scott Decker
Scott Decker is the President and Founder of PublishThis. Before PublishThis, he led technology at, Blue Nile, and development solutions for the government. When he’s not running PublishThis, the industry’s most advanced content platform, he’s exploring new technologies, preparing for next Halloween, or watching something with superheroes, dinosaurs, or at least a lot of explosions.

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