12 Brutal Truths About Mobile for B2B & B2C Publis...

An honest, curated list of some brutal changes we in media just need to adjust (or lean in) to due to our increasingly mobile-driven world.

The worlds of digital publishing and content in general are being rocked in a way that, as one observers from the The Awl notes, is much like the transiton to the web from print (you’re done with that, right? No? Well, get ready for the equivalent of selling one house while buying another one. It isn’t pretty.)

Top items to consider include:

  • Is that brand going to replace your media voice? – Brands know that they can (and should) be producing news these days but how do you know when they are replacing your role in the space?

These are going to sting a little. You ready? 1. It’s going to get worse Mobile is disrupting all aspects of the media business – behavior, revenue and brand – and we have yet to experience the full extent of its bite.

10 Content Masters Who Get It

Adweek released the Creative 100, consisting of the most creative professionals in marketing, tech, and media. One such list is of branded content masters. These pros have proven you can be creative in your work, and that great content is something that is always being created.

Great content isn’t a myth – it’s achievable. As you know, it can be challenging to be out-doing your last efforts and continuing to be innovative in your branding. Doing what you’ve always done doesn’t make sense if you want to see better results.

These content pros are recognized for their creativity with content. While there are many others out there that have excellent branded content, we can all learn something from those recognized in this list.

 

Most marketers these days have become big believers in the power of branded content, but that’s not to say many of them are very good at it. As part of Adweek’s Creative 100-recognizing some of today’s most innovative personalities in marketing, media and tech-we compiled a list of 10 branded content pros who are setting the bar for a new category of creativity.