Email marketing is an important part of any content strategy. While anyone can create an email newsletter, getting readers to click and engage is the larger battle.
Here are some tips to winning the click from the inbox:
- Create an engaging subject line
- Design for mobile
- Include social media buttons
- Be consistent in your brand and tone
- Incentivize and reward your reader
- Keep a clean mailing list
Email newsletters are an effective way to increase readers, engagement, loyalty, and revenue. Finding the right software and workflows to streamline these efforts is equally as important. PublishThis provides a streamlined method for producing newsletters, saving time and money in production costs. Ask us how we can help!