Blogs may seem old-school, having been around since the 1990’s and veraciously adopted by mainstream internet users in 2002. With the massive amounts of social media, some may ask if blogs are still relevant. The answer is a resounding YES.
Blogging is time-consuming. There is research, writing, promoting, building and nurturing of readership. No blog runs itself. So why blog?
1. Centralized Location for Content Blogs provide a centralized location for content, expression, education, community-building, and sharing. It provides a place for your content to live, has URLs to share and for your content to be discovered.
2. Sharing on Social Media, Newsletters Participating in social media is key, and in order to drive traffic back to your site, you need to have something to share and a place to send people. Newsletters are a great way to stay top-of-mind with your audience and leveraging blog content to click back and read is a way to keep current as well as repurpose valuable evergreen content.
3. Supports SEO Strategy With billions of web pages, we still rely on Google and other search engines for our brand, voice, products, and services to be found. Having more content using keywords and backlinks, will help drive traffic to your site.
4. Long-Form Content Long-form content of 2,000 words or more still beats 140 characters as a way to tell your story and be found over time. Search engines love long-form content and readers benefit from what you have to say. In fact, one study shows long-form content generates 9x more leads.
5. A Place to Try New Mediums A blog is a perfect place to use videos, incorporate tweets, post white papers, promote webinars, and generally try new tools to see what resonates with your audience.
PublishThis gives the ability to find relevant content to curate and publish quickly on your blog. It is an effective way to increase readers, engagement, loyalty, and revenue. Looking to simplify your newsletter process? PublishThis also provides a streamlined method for producing newsletters, saving time and money in production costs. Ask us how we can help!
Raise your hand if you’ve asked yourself this question a million times in the last few years: Do we still need a company blog? My hand is up there, too. Because with Facebook and Twitter and all the other social media platforms we actively use, it feels like we’re connecting with our audience, creating great content, and building communities the same way we used to with blogs.
As attention spans shorten and people’s love of social media increases many have wondered if a blog is still relevant. We believe it is. Here we outline our reasons why. As the digital eco-system expands, so too does the consumer’s expectations of the businesses they interact with.