Creating new content that is valuable and drives engagement is an ongoing task. But you don’t always have to start from scratch to be engaging. Leveraging prior work in a new way not only keeps your current audience engaged, but also provides information to people new to your brand and business.
Here are four ways you can recycle your best social media content for more engagement:
- Repurpose evergreen content – Repost with a new message, relative to today’s trends
- Create follow-up content – Post a follow-up interview or “part 2” addressing comments and reactions
- Create a Throwback Thursday series – Use an image or video to relate to a prior post #tbt and #throwbackthursday
- Repost your best social media content on new social platforms – Put your best foot forward and step into a new platform.
Take time to look back at your best posts. Which posts drove the most engagement? Why? Lessons learned from the past will help drive your content forward into a bright future.