When it comes to content marketing, there are a few tactics and techniques that are sometimes overlooked or completely forgotten. Having worked on editorial teams in both the digital publishing space as well as the video games industry, I’ve come across some learnings. Referencing the following oversights and implementing the “low-hanging fruit” suggestions below can help improve content discoverability, drive engagement and potentially increase time spent on your page/channels.
1. Not using data to inform your content strategy
Remember, when you’re crafting content for your site and social channels, it’s important to start with the basics. First, figure out who your audience is. Ask yourself where they’re coming from, what topics they’re most interested in and whether the content you’re creating is driving social engagements including shares, likes, comments, retweets and favs. Data can also help inform when your content gets the most engagement. For example, are you posting at an optimal time? Looking at analytics will help determine the most opportune time of day, not to mention the days in which you get the most engagement. According to Social Media Today, “The chances of a post being retweeted are higher at 12pm and 6pm.” Additionally, data can help assess whether your content marketing strategies are successful. Are you hitting the Key Performance Indicators (KPIs) you set out to achieve?
2. Forgetting to use quality images and embedded content
According to the Content Marketing Institute, “Throwing a stock image at the top of a blog doesn’t cut it. You should add relevant images throughout the article. Try to keep the user’s engagement high through the whole piece of content, not just the introduction.” Same goes for social channels. Make your social posts stand out by including an image (animated gifs or static), and leverage natively uploaded videos. Embedded content can help increase time spent on your site.
3. Not fishing where the fishes are and not sharing content on those channels
As mentioned above, data can help inform where your content goes. “Where you post and promote content is the key feature of a successful content marketing strategy. Spend time thinking about that question before you ever start a blog,” says the Content Marketing Institute. Where is your community most engaged? Remember, to look at where you post content and determine if that channel is where you’re getting the most engagement. Neil Patel says, “It’s not so novel. If you want to meet skateboarders, go to a skate park. If you want to meet swimmers, go to a pool. If you want to meet New Yorkers, go to New York. Go where your audience is.”
Read more below and find out how to improve your content marketing strategy.
7 Common Content Marketing Mistakes And How to Avoid Them
Very few content marketers hit a home run each time they step up to bat. Mistakes provide insight into what to avoid in the future. As the content marketing space grows overtime, so have the number of [ ] The post 7 Common Content Marketing Mistakes And How to Avoid Them appeared first on B2B Marketing Insider.
Digital Alchemy: How to Turn Your Data into Content Marketing Gold [DATA]
With every brand out there becoming a publisher, it’s harder than ever to make your content stand out. You can play it safe and do what everyone else is doing: re-blog the same industry studies and curate uninspired listicles. Or you can be original and craft a story that only you can tell. The good news for most of you: there is content gold right under your nose. The gold is your own data. Read More at Forbes
What Are the Best Times to Post on Facebook? [Infographic]
We all post great content on Facebook, but with Facebook’s consistent algorithm changes, how can we make sure that we’re hitting as much of our target audience as possible? Check out the best times to post on Facebook to make sure you’re getting the most engagement out of your posts. Read More at Social Media Today
4 Simple Reasons Your Blog Still Isn’t Getting Traffic
Here’s the number one complaint after starting a new blog: Why aren’t we getting traffic. I’ve heard this complaint once. I’ve heard it a million times. Eager blog writers get burned out, discouraged, and quit. The decline is simple: They start a blog. The traffic does not materialize. The blog fizzles and dies. Read More at The KISSmetrics Marketing Blog
5 Obvious Content Marketing Strategies Most Companies Overlook
Too often content marketing strategies erode under daily pressures. It’s understandable and unfortunate that many companies overlook obvious features at the core of a content marketing strategy. Here are five of the most missed. Continue reading The post 5 Obvious Content Marketing Strategies Most Companies Overlook appeared first on Content Marketing Institute.
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