Just last week, Adweek released their first ever Creative 100, consisting of the most creative professionals in marketing, tech, and media. Among their lists is one after our own heart here at PublishThis, the Branded Content Top 10. Congratulations to these amazing marketing professionals that are pushing the envelope on the kinds of content created by companies in order to engage, delight, and gain the trust of their prospects and customers.
The list of 10 great content minds, including the fellow who runs content at one of our go-to websites for awesome content, Hubspot, shows that inspired, intelligent folks on a mission to educate, delight, and inspire can create truly great content. While they’re both brand geniuses elevating an individual company as well as some hotshot agency folks, and at least one is a publisher who works for an organization (Buzzfeed) that turned a lot of concepts of online media on their head. These are creative innovators that are generating income and changing the way we consume and interact with content.
Read their stories and be inspired by the way Ad Age outlines their success, what drives them ahead, and the accomplishments that great content have earned them. Congratulations to the honorees and may we all be inspired to create branded content that feels like it can change the (digital media) world. These folks certainly did.
10 Branded Content Masters Who Make It OK to Love Marketing
Most marketers these days have become big believers in the power of branded content, but that’s not to say many of them are very good at it. As part of Adweek’s Creative 100-recognizing some of today’s most innovative personalities in marketing, media and tech-we compiled a list of 10 branded content pros who are setting the bar for a new category of creativity.