While curation and short-form content helps get useful and timely material out to an audience quickly, long-form content definitely serves a purpose for your overall marketing strategy and shouldn’t be ignored. Even though it takes longer to produce, it offers a wide variety of options.
With a great ‘gem’ piece of content, you can can re-purpose it, turn it into a series of shorter articles with visual elements or video added, or even just post it as an in-depth exploration of a topic. You can start with the whole and break it up afterward into bite-sized pieces. Or cut it into pieces initially and draw them together into an ebook later.
Some of our customers actually curate a story in first and then write an update on it later. This way, they don’t miss the chance to bring their readers timely reporting on a hot story and yet they can spend the time to write a relevant follow-up article for their audience, especially if they know it’s a trending topic that is still of interest.
Here at PublishThis we encourage using original, long-form content as part of your content mix alongside short-form content that includes a curated piece of content with your own commentary to put it into context for your audience.
Read on to find out more about why long-form content should be in your content marketing strategy.
From establishing industry expertise to giving new life to existing content, long-form content can be extremely beneficial to your content marketing strategy. Long-form content often gets shifted to the back burner due to the time, cost and collaboration requirements of building more than 800 words of truly engaging, relevant and educational content.