By Sallyanna Cohen

What Does Sponsored Content Mean for Content Marketing?


We’ve all seen it on Twitter: a brand’s or celebrity’s account delivering a seemingly succinct and action-driving message, only to end with a distracting “#spon” or “#ad,” in the hope of complying with the Federal Trade Commission’s (FTC) new social media advertising regulations. Even worse, a …


By Sallyanna Cohen
Sallyanna Cohen is a Content Strategist at PublishThis and often tweets about content marketing and strategy, social, and pop culture. When she’s not advising PublishThis customers on how to industrialize their content production, she uses her extensive education in psychology to over-analyze our content marketing and social media strategies.