By Scott Decker

What Does Sponsored Content Mean for Content Marketing?

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We’ve all seen it on Twitter: a brand’s or celebrity’s account delivering a seemingly succinct and action-driving message, only to end with a distracting “#spon” or “#ad,” in the hope of complying with the Federal Trade Commission’s (FTC) new social media advertising regulations. Even worse, a …

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By Scott Decker
Scott Decker is the President and Founder of PublishThis. Before PublishThis, he led technology at Edmunds.com, Blue Nile, and development solutions for the government. When he’s not running PublishThis, the industry’s most advanced content platform, he’s exploring new technologies, preparing for next Halloween, or watching something with superheroes, dinosaurs, or at least a lot of explosions.