By Eric Burgess

The New PublishThis.com and Big Content Daily

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Big Content Launches

In case you haven’t visited us lately, PublishThis.com has a new look, message, and more success stories. On the advice of leading Content Strategist and PublishThis Advisor Robert Rose, we’ve acknowledged and embraced our mantle as the industry’s only Big Content solution.

What is Big Content? Plenty of people have tried to define it, but Robert Rose explains it in this two-minute video. The three tenets are simple enough:

  1. Create great content informed by data, content intelligence, and testing.
  2. Find the right mix of sources (internal and external) and formats for your customers and make sure it is easily delivered to multiple channels.
  3. Tag and organize your hard work into a way that it can be reused, repurposed, and recirculated.

PublishThis is the ideal platform to help you realize the promise of Big Content and achieve your goals. It is certainly working well for our customers – check out our new library of exciting stories of success from brilliant content innovators like FOX Sports, Meredith Agrimedia, AJC.com, and Empower Media Marketing.

Lastly, we have rebranded our blog and newsletter as BigContentDaily in an effort to bring our customers and the content marketing community a regular supply of articles, videos, and infographics that are useful, engaging, and helpful. We hope that if you aren’t on our mailing list, you will sign up today to get our monthly missive chock full of our blog’s best content.

We welcome your feedback and questions. Please use the Contact Us form here.

By Eric Burgess
Eric Burgess leads marketing at PublishThis and has been known to tweet about content marketing and strategy, social, Big Data, gamification, and technological living. In former lives, he made video games for Disney, produced CRM systems for the financial services industry, and wrote for various L.A.-based magazines. When not staring at a screen, he designs modern euro-style board games, listens to indie rock, and spends time with his family and cats.

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