By Scott Decker

The New PublishThis.com and Big Content Daily

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Big Content Launches

In case you haven’t visited us lately, PublishThis.com has a new look, message, and more success stories. On the advice of leading Content Strategist and PublishThis Advisor Robert Rose, we’ve acknowledged and embraced our mantle as the industry’s only Big Content solution.

What is Big Content? Plenty of people have tried to define it, but Robert Rose explains it in this two-minute video. The three tenets are simple enough:

  1. Create great content informed by data, content intelligence, and testing.
  2. Find the right mix of sources (internal and external) and formats for your customers and make sure it is easily delivered to multiple channels.
  3. Tag and organize your hard work into a way that it can be reused, repurposed, and recirculated.

PublishThis is the ideal platform to help you realize the promise of Big Content and achieve your goals. It is certainly working well for our customers – check out our new library of exciting stories of success from brilliant content innovators like FOX Sports, Meredith Agrimedia, AJC.com, and Empower Media Marketing.

Lastly, we have rebranded our blog and newsletter as BigContentDaily in an effort to bring our customers and the content marketing community a regular supply of articles, videos, and infographics that are useful, engaging, and helpful. We hope that if you aren’t on our mailing list, you will sign up today to get our monthly missive chock full of our blog’s best content.

We welcome your feedback and questions. Please use the Contact Us form here.

By Scott Decker
Scott Decker is the President and Founder of PublishThis. Before PublishThis, he led technology at Edmunds.com, Blue Nile, and development solutions for the government. When he’s not running PublishThis, the industry’s most advanced content platform, he’s exploring new technologies, preparing for next Halloween, or watching something with superheroes, dinosaurs, or at least a lot of explosions.

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