By Scott Decker

The Important Lesson in Netflix’s Hyper-Categorization

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BigContentDaily says:

PublishThis’ own CEO wrote about properly organizing content to make it findable and useful for recirculation.

for ClickZ Much has been made in content marketing circles of The Atlantic’s recent investigation into how Netflix took on Hollywood and wildly re-categorized all the films available in their library into genres and sub-genres tuned to the specific interests of their viewers. Retailers get the point of this idea better than most.

Read More at Mashable!

By Scott Decker
Scott Decker is the President and Founder of PublishThis. Before PublishThis, he led technology at Edmunds.com, Blue Nile, and development solutions for the government. When he’s not running PublishThis, the industry’s most advanced content platform, he’s exploring new technologies, preparing for next Halloween, or watching something with superheroes, dinosaurs, or at least a lot of explosions.