By Sallyanna Cohen

The Important Lesson in Netflix’s Hyper-Categorization


BigContentDaily says:

PublishThis’ own CEO wrote about properly organizing content to make it findable and useful for recirculation.

for ClickZ Much has been made in content marketing circles of The Atlantic’s recent investigation into how Netflix took on Hollywood and wildly re-categorized all the films available in their library into genres and sub-genres tuned to the specific interests of their viewers. Retailers get the point of this idea better than most.

Read More at Mashable!

By Sallyanna Cohen
Sallyanna Cohen is a Content Strategist at PublishThis and often tweets about content marketing and strategy, social, and pop culture. When she’s not advising PublishThis customers on how to industrialize their content production, she uses her extensive education in psychology to over-analyze our content marketing and social media strategies.