In 2014, everyone knows that your brand needs to be social and interact with your audiences wherever they live. But there’s just posting to social pages and building followers/fans and then there is truly harnessing the power of your community online. A key way to do that right now is the beloved (and sometimes reviled) hashtag.
What is a hashtag? Simply, it’s a way for social conversations to form by everyone using the same tag, with a “#”. I don’t say just a word because it’s often a few words slammed together without spacing, making it more suitable for Twitter’s 140 character world (although hashtags have also made it into Facebook, LinkedIn, Instagram and other social mediums now). And it’s a very effective way to embed your content marketing into ongoing conversations and even start them up yourself.
In entertainment, the hashtag is everywhere. The new King of Late Night TV, Jimmy Fallon, uses Hashtags every week (even his nonsensical dancing panda is named “Hashtag”) as a feature on his show. He essentially crowdsources the jokes for the evening to his audience by coming up with a concept and starting a conversation about it through the hashtag. This speaks to the power of the hashtag to create a conversation between people thinking about the same thing. Every week, Fallon’s hashtag becomes a trending topic.
By Sallyanna Cohen
Sallyanna Cohen is a Content Strategist at PublishThis and often tweets about content marketing and strategy, social, and pop culture. When she’s not advising PublishThis customers on how to industrialize their content production, she uses her extensive education in psychology to over-analyze our content marketing and social media strategies.