When done right, curating content as a strategy can create publisher SEO and efficiency by boosting a content strategy with SEO-friendly, keyword rich content, and allowing for authority and thought-leadership. SEO expert Bruce Clay investigated this subject as he implemented the strategy on his own site.
Bruce Clay Inc., the leading global internet marketing solutions and optimization company, and PublishThis, the leading Real-Time Content Platform, conducted a multi-stage test on a new blog post format, “Editorialized Curation”, to understand the positive impact and lift in search engine rankings.
Evaluating curation from an SEO standpoint centers around the question of rankability. In the face of Google’s algorithm factors, the quality of content is of utmost importance to ranking. Panda devalues duplicate content or over-optimized content (i.e., content intended only for search engine rankings such as manipulative practices like keyword stuffing). Can a collection of content aggregated from sources across the Web qualify for Google rankings?
When curation-based blog posts contained original analysis and commentary — a version of curation we at PublishThis call “Editorialized Curation” — the post saw search engine rankings equal to a “traditional” post on the same topic. At the same time, Editorialized Curation Posts took about half the time to write when compared to traditional posts. By incorporating editorial curation into a content strategy, a brand can maintain high publishing frequency and see SEO benefits of fresh, topically relevant on-site content.
via Business 2 Community
Customers are savvier than ever - especially when it comes to interacting with businesses online. Potential customers are just as interested in being entertained by your business's witty marketing girl and her funny yet info-taining (informative and entertaining) blogs as they are about buying your products.
via FOX News
You’ve heard about the potential benefits of content marketing, but how much have you actually invested in a strategy? If the answer is “very little” or “zero,” you could be missing out on significant benefits. Content marketing isn’t a fad; if implemented properly, it has a demonstrably powerful potential return compared to the minimal up-front costs.
via Search Engine Land
Everything you need to know about SEO, delivered every Thursday. Content marketing has become a popular online marketing tactic over the last few years, with many businesses incorporating it into their larger digital marketing strategy. Unfortunately, content marketing and search engine optimization (SEO) aren’t always integrated well — or at all — within an organization.
via New Media and Marketing
According to PR week "Though we often accuse the young of having a short attention span, it turns out this is not confined to that generation. Only a couple of us get past the headline to the main story. That main article, so tricky to access on some phones, might either give real depth to [ ] The post 10 rules of content marketing appeared first on New Media and Marketing.
As more and more businesses battle it out in the cyberworld to capture the hearts and minds of netizens, the importance of link building and content marketing is more pertinent than ever. However, a lot of marketers are getting confused on the complementary relation of link building and producing great content.
via Search Engine Journal
I’m going to be honest with you right now. If you’re considering jumping in (newbie stage) or not sure why your content marketing is working, here’s my honest advice to you: content marketing is like a newborn baby that needs plenty of nurturing. A great content marketing strategy needs care, attention, and loads of patience.
Content marketing is more important than ever before and if you’re not actively engaged in producing content on a consistent basis, you’re missing out on increased brand awareness, more exposure through search engines and the ability to establish your business as an industry thought leader. In ...
If your name is easy to pronounce like "Jane", people will favor you more. They say, men with shorter first names are over represented in the c-suite, e.g. Apple CEO Timothy "Tim" Cook. Does a name really affect a personality or determine one's success? If it does, then marketing experts did a great job on multi channel marketing.
via Ad Age
In the midst of an effort to sell the company after years of unrealized ambitions, Yahoo said Wednesday it is focusing its video efforts on live programming and four key subjects. That's a departure from the presentation Yahoo gave ad buyers during last year's NewFronts, when it described 18 new original video series including a comedy for millennials called "The Pursuit" and a DJ competition show from Simon Cowell.
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