When done right, curating content as a strategy can create publisher SEO and efficiency by boosting a content strategy with SEO-friendly, keyword rich content, and allowing for authority and thought-leadership. SEO expert Bruce Clay investigated this subject as he implemented the strategy on his own site.
Bruce Clay Inc., the leading global internet marketing solutions and optimization company, and PublishThis, the leading Real-Time Content Platform, conducted a multi-stage test on a new blog post format, “Editorialized Curation”, to understand the positive impact and lift in search engine rankings.
Evaluating curation from an SEO standpoint centers around the question of rankability. In the face of Google’s algorithm factors, the quality of content is of utmost importance to ranking. Panda devalues duplicate content or over-optimized content (i.e., content intended only for search engine rankings such as manipulative practices like keyword stuffing). Can a collection of content aggregated from sources across the Web qualify for Google rankings?
When curation-based blog posts contained original analysis and commentary — a version of curation we at PublishThis call “Editorialized Curation” — the post saw search engine rankings equal to a “traditional” post on the same topic. At the same time, Editorialized Curation Posts took about half the time to write when compared to traditional posts. By incorporating editorial curation into a content strategy, a brand can maintain high publishing frequency and see SEO benefits of fresh, topically relevant on-site content.
As a marketer or entrepreneur, it’s your job to make the products and services you sell look, feel, sound and appear as attractive as possible. In certain industries this is really easy. However, what are you supposed to do when the industry you operate in is bland, boring and simply not sexy? This is a question that many people struggle with, so let’s unpack the answer in a straightforward manner.
Marketers are the Renaissance men and women of the business world - balancing business thinking with more creative endeavors, like content creation. And though content marketing is by no means new, some teams are just getting started, building a new program or hiring dedicated staff for content. Continue reading...
Siloed apps are so yesterday. If 2014 was the year of appification, and 2015 was the year of mobile optimization, then 2016 and 2017 will be the years of personalization and cross-channel journeys. That means our industry is moving beyond device boundaries toward rich, connected, digital experiences -
via Business 2 Community
Last week, my colleague Mike Sweeney gave you some insider planning tips from his work on 13 content marketing plans last year. His last word of advice? Get crackin'. So, have you done anything since last week? Are you paralyzed by fear? Just don't know where to start? Think it's too late? Fear ...
via Inc. Magazine
Most older marketing and advertising strategies have been based on short-term gains. For example, a direct mail piece might convert a handful of recipients, but once it's sent out, most of the batch gets thrown away and the design is scrapped in favor of next year's model. A billboard might work well for a few months, but eventually, the design will grow tiresome, and you'll need to purchase new space to see another influx.
via JD Journal
Summary: Content marketing can play a big role in how successful a law firm or attorney is in the industry, which is something they fully understand and take advantage of. Law firms appear to have a handle on content marketing. They have turned to hiring their own employees or outsourcing to talented content marketers to [ ]
via All Business
To be relevant in today's marketing environment, you need to modernize your approach. This means making interactive content an important part of your content marketing strategy. The post Your Missing Ingredient to Content Marketing Success appeared first on AllBusiness.com The post Your Missing Ingredient to Content Marketing Success appeared first on AllBusiness.com.
Sting performs at a dinner party hosted by iHeartmedia ad Medialink at Hotel du Cap-Eden-Rock in Antibes, France during the Cannes Lions Festival on June 23, 2015. -- iHeartMedia has named Alissa Pollack evp, Global Music Marketing. Pollack will collaborate with Premiere Networks, the ...
Google set to kill shallow content sites in 2016 Google's Knowledge Graph has enabled programmes like Google Now, Cortana and Siri to find context-based answers to search queries that allow the user to find what they're looking for without needing to leave the search results page. In Google's googly eyes, the user can just find The post From shallow content to language simplification - content marketing trends appeared first on Write My Site.
via HubSpot Blog
It's that time of the year again: A time when nearly a sixth of the world's population comes together to celebrate Chinese New Year. And as a global company with employees, customers, agency partners, and subscribers who celebrate this holiday, we decided it was time to get in on the festivities. In celebration of the Year of the Monkey, we created the Marketing Fortune Generator.
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