When done right, curating content as a strategy can create publisher SEO and efficiency by boosting a content strategy with SEO-friendly, keyword rich content, and allowing for authority and thought-leadership. SEO expert Bruce Clay investigated this subject as he implemented the strategy on his own site.
Bruce Clay Inc., the leading global internet marketing solutions and optimization company, and PublishThis, the leading Real-Time Content Platform, conducted a multi-stage test on a new blog post format, “Editorialized Curation”, to understand the positive impact and lift in search engine rankings.
Evaluating curation from an SEO standpoint centers around the question of rankability. In the face of Google’s algorithm factors, the quality of content is of utmost importance to ranking. Panda devalues duplicate content or over-optimized content (i.e., content intended only for search engine rankings such as manipulative practices like keyword stuffing). Can a collection of content aggregated from sources across the Web qualify for Google rankings?
When curation-based blog posts contained original analysis and commentary — a version of curation we at PublishThis call “Editorialized Curation” — the post saw search engine rankings equal to a “traditional” post on the same topic. At the same time, Editorialized Curation Posts took about half the time to write when compared to traditional posts. By incorporating editorial curation into a content strategy, a brand can maintain high publishing frequency and see SEO benefits of fresh, topically relevant on-site content.
via Social Media Explorer
Your devotion to this pub, one of the few news magazines that’s weathered the digital tsunami, is grounded in a shared appreciation for insightful commentary from a very clear and consistent point-of-view. A point-of-view that just about all news can be interpreted through an economic lens expressed via language that is sharp, sassy and to my ear, singularly British. For content marketers, the lesson here should be obvious.
via New York Observer
Before most people had a YouTube account, Brendan Gahan was creating ways for those who did to get paid. In 2006 he set up a partnership betweenthe popular YouTube comedy channel Smoshand a small mp3 brand. The resulting video crashed the brand’s website and arguably created the multi-billion dollar industry now commonly referred to as “influencer marketing.”
Inbound marketing allows you to reach multiple customer bases without exhausting your resources or sales staff. photo credit: Michael Conway / Flickr Depending on your business model and available resources, there are many content driven campaign models that can work well for your company's lead generation, but choosing the correct ones is imperative.
We've reached the halfway mark of our #Countdown2Inbound, our list of 100 inbound marketing and inbound sales tips leading up to HubSpot's annual user conference, INBOUND 2016. It should be noted that all of these tips are strong on their own, but when used together, amazing things can happen. Inbound marketing is all about testing, trying new things and applying newfound lessons as you go.
A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK Watch Heisman frontrunner Lamar "Action" Jackson on CBS Sports Network #3 Louisville at Marshall Tomorrow 8 PM ET CBS SPORTS NETWORK The 24-hour home of CBS Sports CBSSportsNetwork.com. CYNOPSISSPORTS 09.23.16 Good morning. It's Friday September 23, and ...
Close to 95% of marketers are already implementing B2B content marketing as a part of their overall strategy, so it’s a good bet you’re aware of its power. While there is plenty of content being created every day, most of it never gains any traction. As a matter of fact, 55% of B2B marketers report a lack of understanding when it comes to what makes for a successful content marketing strategy.
PARSIPPANY, NJ--(Marketwired - Sep 22, 2016) - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior change specialists of Ogilvy & Mather (www.ogilvy.com), and a WPP company (NASDAQ: WPPGY) (www.wpp.com), today announced the expanded service offering within its Payer Marketing ...
Marketing automation vendor Marketo recently announced a new platform for Account-Based Marketing, but is the practice all it's cracked up to be? Yesterday, marketing automation software maker Marketo announced the release of its new Account-Based Marketing Platform. It's the first new product to come from Marketo since it went from being publicly traded to a [ ] The post What Is Account-Based Marketing and Is It Worth The Hype?
Theres a reason why CMOs at the largest tech brands report that content marketing is the second most important initiative, only behind measuring ROI. In fact, 75% of marketers are increasing investment in content marketing in 2017. It’s hard to believe that summer is just about over and we are entering the homestretch of 2016 - and planning time for 2017.
The 9-to-5 slog is almost over. But instead of pining away for “Friyay” why not spend today looking for your dream job? Sure, scrolling Instagram is fun and playing another round of CandyCrush is always a go-to time waster. But investing just 30 minutes in a job search could uncover the role that’s been waiting for you.
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