When done right, curating content as a strategy can create publisher SEO and efficiency by boosting a content strategy with SEO-friendly, keyword rich content, and allowing for authority and thought-leadership. SEO expert Bruce Clay investigated this subject as he implemented the strategy on his own site.
Bruce Clay Inc., the leading global internet marketing solutions and optimization company, and PublishThis, the leading Real-Time Content Platform, conducted a multi-stage test on a new blog post format, “Editorialized Curation”, to understand the positive impact and lift in search engine rankings.
Evaluating curation from an SEO standpoint centers around the question of rankability. In the face of Google’s algorithm factors, the quality of content is of utmost importance to ranking. Panda devalues duplicate content or over-optimized content (i.e., content intended only for search engine rankings such as manipulative practices like keyword stuffing). Can a collection of content aggregated from sources across the Web qualify for Google rankings?
When curation-based blog posts contained original analysis and commentary — a version of curation we at PublishThis call “Editorialized Curation” — the post saw search engine rankings equal to a “traditional” post on the same topic. At the same time, Editorialized Curation Posts took about half the time to write when compared to traditional posts. By incorporating editorial curation into a content strategy, a brand can maintain high publishing frequency and see SEO benefits of fresh, topically relevant on-site content.
via Free Services for PR
(PR-inside.com) (EMAILWIRE.COM August 2, 2015) Houston, TX -- The purpose of content marketing is to attract, engage and keep prospective clients. Businesses must create content to provide practical solutions to problems the customer is facing - be it for business-to-business or for business-to-consumer purposes.
This question originally appeared on Quora: What skills and knowledge would a dream marketing job applicant have. Answer by Auren Hoffman, CEO of LiveRamp, Sold 5 companies (and many more that failed), on Quora You want a marketing candidate that is crazy focused. 95% of marketing professionals employ too many marketing tactics and essentially become adequate at many things and great at no things.
A new report suggests the second-generation Apple TV may arrive as early as September. It was initially expected that the entertainment streaming device would make an appearance during the Worldwide Developers Conference in June, but it didn't happen. The Apple TV is a small box designed for streaming high-definition content movies, television shows and music [ ] The post New Apple TV May Arrive This September appeared first on ValueWalk.
Marketers are always looking for ways to drive qualified traffic to their website, product page or blog post. That’s where Twitter Cards can help. Without leaving Twitter, your followers can download an app, visit a landing page, use a coupon or sign up for a newsletter or contest. The Summary Card is ideal for a variety of web content, including blog posts, news articles, product pages and business descriptions.
Fast, friendly service, informed advice, and excellent results - these are the key factors why the Pearly Dean Marketing is one of the most hailed SEO experts today. But once struggling marketers try their limited special offers, where a full SEO audit report will be run in the client's website ...
via Business 2 Community
Times have changed in the world of B2B marketing: buyers are smarter, self-educated, and move themselves through the path to purchase long before contacting sales. By the time a buyer reveals their interest to a vendor, they could already be mid-way through their buying journey, making it difficult to know what content influenced their decisions, [ ].
Which content marketing initiatives are you working on. Have you thought about your challenges. How are you at visual story telling about your product or service. B2C requires you to think of all types of customers you want to target. If you're targeting a B2C market, emotions play a vital role in sales.
via Inc. Magazine
In January 2014, Rand Fishkin made the following prediction for the coming year: A year later, we pondered whether or not Rand's prediction came true, and if so, what impact inbound marketing had on the economy. We analyzed 75,315 job listings posted on Indeed.com during June 2015. The number of content marketing job listings has grown nearly 350% since 2011.
Rumor has it that Apple should soon release a new version of its set-top box as well as a new streaming service for TV content. According to a new report by Buzzfeed, Apple was supposed to announce the new Apple TV at WWDC, but it was delayed for a September launch The current Apple TV was released in 2012 and runs an underclocked A5 chip, which was originally developed for the iPhone 4S.
In content marketing, we’re so focused on mastering the next big channel or tactic that we sometimes forget about marketing tools that have worked well in the past. In this article, I’m going to cover what I’ve learned about newsletters as a content amplification tactic and provide you with insight into our strategy.
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