When done right, curating content as a strategy can create publisher SEO and efficiency by boosting a content strategy with SEO-friendly, keyword rich content, and allowing for authority and thought-leadership. SEO expert Bruce Clay investigated this subject as he implemented the strategy on his own site.
Bruce Clay Inc., the leading global internet marketing solutions and optimization company, and PublishThis, the leading Real-Time Content Platform, conducted a multi-stage test on a new blog post format, “Editorialized Curation”, to understand the positive impact and lift in search engine rankings.
Evaluating curation from an SEO standpoint centers around the question of rankability. In the face of Google’s algorithm factors, the quality of content is of utmost importance to ranking. Panda devalues duplicate content or over-optimized content (i.e., content intended only for search engine rankings such as manipulative practices like keyword stuffing). Can a collection of content aggregated from sources across the Web qualify for Google rankings?
When curation-based blog posts contained original analysis and commentary — a version of curation we at PublishThis call “Editorialized Curation” — the post saw search engine rankings equal to a “traditional” post on the same topic. At the same time, Editorialized Curation Posts took about half the time to write when compared to traditional posts. By incorporating editorial curation into a content strategy, a brand can maintain high publishing frequency and see SEO benefits of fresh, topically relevant on-site content.
via Inc. Magazine
Recent debate over the current state and future of net neutrality has created a lot of buzz around the issue, leaving many people with a lot of unanswered questions. For marketers especially, many are wondering what the consequences of a future without net neutrality are and how that could affect the internet marketing industry as a whole.
The idea of breaking out of your comfort zone and pushing yourself into the unfamiliar is one that we celebrate. When we strive for something new and different despite the risks, we are often rewarded—with success, an invaluable experience, or a discovery about ourselves. However, with the risk/reward balance uncertain, many PR and communications professionals are hesitant to try something new.
Advertise here with BSA The field of content marketing is constantly changing and evolving to include new strategies and marketing ideas. However, certain strategies have remained popular over the years, such as the 'mega-post' The post How to Market Your Next Mega Post appeared first on Daily Resources for Web Designers & Developers by Andy Sowards.
Creating and distributing fresh and relevant content is a vital step for business success. Content marketing can help you engage customers, boost search engine rankings and enhance your overall brand. But given the fierce competition, getting it right and managing the content process is key. For ...
Is QVC a media company or a retailer going through a digital transformation? The answer: Probably a little of both. That's one big takeaway from my chat with Alex Miller, senior vice president of digital commerce at QVC. QVC is either a media company that has figured out how to build a non-advertising based revenue stream or a retailer using media to differentiate from Amazon.
By Alli Ligget Collaboration has its benefits when it comes to content marketing. Engaging a team of content creators to work together can promote inspired ideas, strong team communication, and marketing materials that drive... The post 6 Ways a Content Marketing Strategy Can Benefit Your Companya s Bottom Line appeared first on Seo Land.
This week’s roundup includes tips to improve your Email open rate, perform an SEO backlink quality assessment, and run A/B tests and multivariate tests. Learn how to create a Content strategy, and launch a successful Social Media Marketing campaign on Facebook and Instagram. We’ve covered all of this news and, much more, below!
Last night, a close friend who works in content marketing DMed me on Twitter. She was veryconcerned. “I have to admit I’m Twitter stalking you because I’m intrigued that this conference has you turned into a tween at a Harry Styles concert,” she wrote. “You’re suddenly VERY EXCITED about things like demand waterfall.
Greenville, SC -- (SBWIRE) -- 05/19/2017 -- Waypost Marketing, a leading inbound marketing agency based in Greenville, SC, has announced its hiring of Heidi Willard as Inbound Marketing Producer. Since earning her BA in Journalism & Mass Communication, Heidi has positioned herself as a talented writer with valuable insight into the world of marketing and messaging.
Social media's importance in the sales/marketing funnel is by now undisputed, but visibility into the insights each platform can provide is often clouded by meaningless metrics. Here's how your team should be using social insights to guide major marketing decisions. Read the full article at MarketingProfs
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