When done right, curating content as a strategy can create publisher SEO and efficiency by boosting a content strategy with SEO-friendly, keyword rich content, and allowing for authority and thought-leadership. SEO expert Bruce Clay investigated this subject as he implemented the strategy on his own site.
Bruce Clay Inc., the leading global internet marketing solutions and optimization company, and PublishThis, the leading Real-Time Content Platform, conducted a multi-stage test on a new blog post format, “Editorialized Curation”, to understand the positive impact and lift in search engine rankings.
Evaluating curation from an SEO standpoint centers around the question of rankability. In the face of Google’s algorithm factors, the quality of content is of utmost importance to ranking. Panda devalues duplicate content or over-optimized content (i.e., content intended only for search engine rankings such as manipulative practices like keyword stuffing). Can a collection of content aggregated from sources across the Web qualify for Google rankings?
When curation-based blog posts contained original analysis and commentary — a version of curation we at PublishThis call “Editorialized Curation” — the post saw search engine rankings equal to a “traditional” post on the same topic. At the same time, Editorialized Curation Posts took about half the time to write when compared to traditional posts. By incorporating editorial curation into a content strategy, a brand can maintain high publishing frequency and see SEO benefits of fresh, topically relevant on-site content.
Moreover, data from 2015 shows us that 86% of B2B companies and 77% of B2C companies are using some sort of content marketing. Naturally, the picture wouldn't be complete without talking about about the investment landscape of content marketing. [ ] The post How Content Marketing Is Changing the VC Industry appeared first on GetSocial.io Blog.
Did You Know: 4.6 billion pieces of content are produced daily. Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements. A customer will visit at least 10 digital places to learn about a product or [ ]
Staying chic in 2016 with new content marketing trends Businesses are now feverishly trying to figure out what next season's content 'look' could be, with most digital marketers predicting it will be as vibrant and visible as a Day-Glo Hawaiian shirt. Digital marketer John Hall is likely to be ...
We are thankful every day to be part of such an amazing community of content marketers. To express our gratitude, we've shared some of the posts we consider indispensable resources on the path to greater content marketing success. Continue reading The post 32 Content Marketing Posts We Are Thankful For appeared first on Content Marketing Institute.
The Periscope trend: using live video in content marketing By Katelyn Piontek on 26 November 2015 Since their launch earlier this year, the live video streaming apps Periscope and Meerkat have inundated marketing news labelled as the latest social media marketing trend. While articles eagerly ...
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Each year, the folks at CMI do a great job at documenting some of the biggest trends in B2B content marketing, and their latest report - B2B Content Marketing 2016 Benchmarks, Budgets, and Trends - is no exception. Thirty-two pages of data, visualizations, and insights that can help savvy B2B marketers plan effectively for 2016.
Looking for some inspiration for your next content marketing campaign? Curious what industry leaders and influencers are doing with their content? Prepare to be inspired! In this article, we’ll take a closer look at some of the heavy-hitters in B2B content, video, customer outreach and much more. Related Article: Deep Dive: What Is Your Content Strategy Missing?
If your SEO goal is to sell more of a specific product or service, content marketing can seem like an indirect tactic to get you there. How could blogging and content marketing improve the rankings for a page selling widgets? Actually, it will help. A lot. But your site needs time, patience, and an intelligent content strategy [ ]
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Most people in digital marketing know that content is omnipresent, which can put your brand at a natural disadvantage. Because there's so much other content floating around the web, it's difficult to get ahead of the pack. However, the concept of raising brand awareness becomes much simpler when you recognize that it rests in the [ ]
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Marketers know that the right content strategy can be a boon to their business, but they need to bring numbers to the table. To decide which metrics are the right ones to measure content marketing success, the first step is to look at content marketing objectives then proceed from there. 1. Content Marketing Objectives Goals [ ]
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