When done right, curating content as a strategy can create publisher SEO and efficiency by boosting a content strategy with SEO-friendly, keyword rich content, and allowing for authority and thought-leadership. SEO expert Bruce Clay investigated this subject as he implemented the strategy on his own site.
Bruce Clay Inc., the leading global internet marketing solutions and optimization company, and PublishThis, the leading Real-Time Content Platform, conducted a multi-stage test on a new blog post format, “Editorialized Curation”, to understand the positive impact and lift in search engine rankings.
Evaluating curation from an SEO standpoint centers around the question of rankability. In the face of Google’s algorithm factors, the quality of content is of utmost importance to ranking. Panda devalues duplicate content or over-optimized content (i.e., content intended only for search engine rankings such as manipulative practices like keyword stuffing). Can a collection of content aggregated from sources across the Web qualify for Google rankings?
When curation-based blog posts contained original analysis and commentary — a version of curation we at PublishThis call “Editorialized Curation” — the post saw search engine rankings equal to a “traditional” post on the same topic. At the same time, Editorialized Curation Posts took about half the time to write when compared to traditional posts. By incorporating editorial curation into a content strategy, a brand can maintain high publishing frequency and see SEO benefits of fresh, topically relevant on-site content.
Rather than returning to your desk on Tuesday September 8th, surely you can justify a few more days out of the office for the sake of growth and learning, right? We’ve already previewed INBOUND, but we’re just as excited about Content Marketing World in Cleveland. In fact, we think it’s one of the Midwest’s best digital marketing conferences.
via Business 2 Community
Time is money. No one has enough fingers to count the number of times an admonishing adult or advising friend has uttered that nugget of wisdom. The saying holds true for B2B marketers. With long sales cycles and pervasive need for prospect education, that time-to-close is worth a lot of money. So the question is, [ ]
via Small Biz Trends
Content marketing has become a major part of many marketing strategies, and for good reason. The concept is one that can adapt to so many different industries, budgets and target markets. But that also means that no two content marketing strategies look the same. For tips on how to build a content marketing plan that works best for your business, read on for this week’s Small Business Trends community news and information roundup.
With a massive amount of users who would rather watch than read, it is only natural to use videos in your marketing campaign. Impactana can be your tool for spotting the most popular videos and channe... ls, that your audience would be happy to see. Simply by identifying what content is desired by your audience, once you turn it into a video, it is just bound to perform really well.
We’re hosting three special #AWeberHour Twitter Chats, featuring a sampling of our amazing speaker lineup. And since it’s our last chat of the season, we’re going big. Join us Wednesday, September 2 from 2-3pm EDT as we explore the do’s and don’ts of social media marketing. If you’re using social in your business strategy, you won’t want to miss this.
Nearly all content marketing advice is broken out into one of two trains of thought. First there is the tactical advice. These are things like best practices, optimization and anything else that deals with improvements at the micro-level. Zooming out one step is strategic advice. These are the considerations that help to guide and organize our tactics.
BKV, a full-service direct and digital marketing agency, has signed on to provide nonprofit marketing expertise to support 48in48 as both a sponsor and source of volunteers. The brainchild of Jeff Hilimire, CEO of Dragon Army and Adam Walker, CEO of Sideways8, this hackathon-like event will provide 48 custom WordPress websites for 48 Atlanta-based nonprofits in no more than 48 hours.
and this is your first early morning briefing. AXS TV: Only in America at 8p, Gotham Comedy Live at 10, MOCKpocalypse at 11p History: Power & Ice at 10p USA Network postponed Wednesday night’s season finale of Mr. Robot for a week because of the shootings of WDBJ7 reporter Alison Parker and cameraman Adam Ward.
CYNOPSISDIGITAL 08.27.15 Good morning. It's Thursday August 27, 2015, and this is your first early morning digital briefing. TODAY'S TOP NEWS PBS is going all out on its digital efforts for Big Blue Live, which debuts on Sept. 1. It will be the first-ever live nature program showing the migratory patterns of marine life [...]
Is white paper marketing suited to my brand? Are you considering using white paper marketing within your content strategy? According to the Content Marketing Institute, over half (68%) of B2B businesses are already benefiting from white paper marketing, but could it work for your business? Here's our checklist - if these statements are a big The post Is white paper marketing suited to my brand?
Ready to learn more about how PublishThis can help you deliver better content more often across all digital destinations? Request your free demo here.