When done right, curating content as a strategy can create publisher SEO and efficiency by boosting a content strategy with SEO-friendly, keyword rich content, and allowing for authority and thought-leadership. SEO expert Bruce Clay investigated this subject as he implemented the strategy on his own site.
Bruce Clay Inc., the leading global internet marketing solutions and optimization company, and PublishThis, the leading Real-Time Content Platform, conducted a multi-stage test on a new blog post format, “Editorialized Curation”, to understand the positive impact and lift in search engine rankings.
Evaluating curation from an SEO standpoint centers around the question of rankability. In the face of Google’s algorithm factors, the quality of content is of utmost importance to ranking. Panda devalues duplicate content or over-optimized content (i.e., content intended only for search engine rankings such as manipulative practices like keyword stuffing). Can a collection of content aggregated from sources across the Web qualify for Google rankings?
When curation-based blog posts contained original analysis and commentary — a version of curation we at PublishThis call “Editorialized Curation” — the post saw search engine rankings equal to a “traditional” post on the same topic. At the same time, Editorialized Curation Posts took about half the time to write when compared to traditional posts. By incorporating editorial curation into a content strategy, a brand can maintain high publishing frequency and see SEO benefits of fresh, topically relevant on-site content.
via CXO Today
The week that went by brought some very interesting updates for the technology sector. India’s largest software services firm Tata Consultancy Services (TCS) announced Rajesh Gopinathan, who will as the CEO and MD and V Ramakrishnan as CFO as N Chandrasekaran moves on to bigger responsibilities as the Chairman of Tata Sons.
Content marketing—and specifically video marketing—are shaping the B2B marketing landscape this year. And marketers are taking note, loosening their purse strings to make more room to grow their digital footprint. We’ve trained our consumers to crave authentic, real-time marketing, which they can find in well-thought-out content—and a few other places, too.
via Business 2 Community
B2B content marketing without visual content has become the ignored stepchild of content marketing. It lurks in the corners and doesn't gain the limelight. Here's the takeaway: In a content-flooded world, you won't stand out without engaging visuals. Do you hold back from investing in visual content for fear of complicated programs and a large [ ]
via San Antonio Express-News
Fjuri, a new marketing and digital strategy firm founded by Microsoft and industry veterans Thom Gruhler and Paulo Resende, launched today to help Fortune 500 brands enhance their marketing strategy and execution by tapping into big data in a more powerful way. Versium Predict, the company's ...
via Business 2 Community
Whether you're just getting started with account-based marketing or you've been doing it for a while, you may be looking for new ways to maximize your efforts. One effective way to amplify the results of your ABM approach is to make sure it's incorporated into your SEO strategy. A strategic approach to SEO as part [ ]
I just got back from taking my first kid-free vacation after having a baby nearly four years ago. This was a real vacation – not to be confused with the time my husband and I spent the weekend in the bright, sunny company of norovirus while my daughter stayed home with grandma. No, it was a full ...
Microsoft's former Windows marketing chief is launching his own firm to help Fortune 500 companies improve their brand marketing strategies with data intelligence technology. Thom Gruhler most recently spent four years at Microsoft, where he oversaw marketing teams for Windows, Windows Phone, and consumer apps/services like Skype, Bing, Outlook, and more.
via Duct Tape Marketing
You have defined your audience personas, created an editorial calendar and spent hours researching and writing the perfect content for your customers. Now you’re ready to crush it with your content marketing, right? Not quite. Content marketing is getting increasingly competitive and noisy. In a ...
via Ad Week
Advertisers are moving away from interruption advertising and toward interactive means of getting their messages seen and heard. Nowhere is that trend more visible than in the growing popularity of influencer marketing. According to Launchmetrics' 2017 State of Influencer Marketing Report, 62 percent of the marketing, public relations and communications professionals queried said their companies...
The internet is the perfect forum for small businesses to compete with big brands. Audience reach, social sharing and unlimited sales and marketing opportunities have leveled the playing field between big and small companies. Still, a surprising percentage of small businesses have remained on the sidelines.
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