When done right, curating content as a strategy can create publisher SEO and efficiency by boosting a content strategy with SEO-friendly, keyword rich content, and allowing for authority and thought-leadership. SEO expert Bruce Clay investigated this subject as he implemented the strategy on his own site.
Bruce Clay Inc., the leading global internet marketing solutions and optimization company, and PublishThis, the leading Real-Time Content Platform, conducted a multi-stage test on a new blog post format, “Editorialized Curation”, to understand the positive impact and lift in search engine rankings.
Evaluating curation from an SEO standpoint centers around the question of rankability. In the face of Google’s algorithm factors, the quality of content is of utmost importance to ranking. Panda devalues duplicate content or over-optimized content (i.e., content intended only for search engine rankings such as manipulative practices like keyword stuffing). Can a collection of content aggregated from sources across the Web qualify for Google rankings?
When curation-based blog posts contained original analysis and commentary — a version of curation we at PublishThis call “Editorialized Curation” — the post saw search engine rankings equal to a “traditional” post on the same topic. At the same time, Editorialized Curation Posts took about half the time to write when compared to traditional posts. By incorporating editorial curation into a content strategy, a brand can maintain high publishing frequency and see SEO benefits of fresh, topically relevant on-site content.
via HubSpot Blog
Since 2004, content marketing has been a hot topic for most online marketers. But content marketing is not a new topic. In fact, one of the first signs of content marketing can be dated back to 4200 B.C. with cave wall publishings on how to stay protected from wild boars. Pretty helpful content if you're living in the wild and need to stay protected.
Snapchat appears to be eyeing a foray into original programming in a move that could offer up a challenge to platforms like Netflix and Amazon Prime. The messaging app's recently created parent company, Snap Inc, has posted a job listing indicating that it was on the hunt for development managers for "original shows," to oversee the development and production of scripted and unscripted programming.
After you have written down a well-thought detailed marketing plan, it is time for you to launch your product on the market. However, it is not as easy as people might think about it. So if you want to avoid mistakes when working on promotion of your product, make sure to stick to our simple [ ] The post Top 10 Best Marketing Tips to Grow Your Business appeared first on Lets Design n Develop.
via Business 2 Community
According to Content Marketing Institute, 88% of B2B and 76% of B2C marketers use content marketing. At the same time, only about 40% of marketers feel their organization is effective at content marketing. There is a clear disconnect between what marketers hope to achieve with content and the actual results.
Content marketing professionals understand the amount of time and effort that can go into planning, creating, and promoting content. A single article can take weeks or even months to move from ideation to publication-and the complexity of moving processes can often cause frustrating delays. Successful content marketing can be inherently difficult to increase in scale.
via smallbiz technology
And one key to keeping your edge is to constantly glean new information from leading experts. How do you know which experts are worth following? I'm glad you asked, because you're about to be introduced to some of the world's [ ] The post 15 Top Online Influencers You'll Want to Start Following Today appeared first on SmallBizTechnology.
“While Apple has long held a desire to rethink television, there has been one missing link: content,” Neil Cybart writes for Above Avalon. “This lack of content played a part in Apple initially positioning Apple TV as a hobby. Unattractive TV industry dynamics, including a problematic go-to-market strategy, played a much larger role.”
via Business 2 Community
Last month, Steve Rayson, Director of Buzzsumo, published a post that had the content marketing community buzzing. (Pun intended.) This post, titled The Future is More Content, looked at the debate over which content strategy is the best: Producing high-quality content or producing high volumes of potentially lower-quality content.
We all want to write good content - the kind of content that moves mountains. Well, if not that, then at least hearts. Yes, we want our content to have an impact and be read by the audience in so many ways. But often we forget that it should also be helpful for them and should [ ] The post 7 Content Marketing Whoppers (And How to Get Past Them) appeared first on The Sociable.
It's that time of year when people start having to worry about colds, struggle with avoiding the wealth of holiday-themed sweets and face the stress of balancing what feels like a million work, family and friend obligations. This time of year when people have a lot on their minds. As a healthcare marketer, that presents an opportunity.
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