PublishThis is proud to have joined the newly-launched Content Collective, a platform Outbrain has developed to bring together influential voices in Content Marketing to help brands gain exposure to thought leaders in the industry while also introducing them to best-in-breed technology and services that can help them achieve their goals.
Even if you are not familiar with the name Outbrain, you are probably familiar with their work. They are broadcasting targeted content across thousands of websites and are probably featured on that Facebook-posted test you just took about which House of Cards character you are. Outbrain does an amazing job of delivering great content to just the right people based on what they are reading, connecting audiences with content that is relevant or interesting to them.
As part of the Content Collective, PublishThis will be providing articles about content marketing, online media, and best practices to support the library of useful content available in the platform. Content from CEO Matt Kumin already appears on Mashable, ClickZ, and other online publications. His work here will be focused on helping brands meet the challenge of always-on content with strategies that blend content types and formats.
In addition to joining the Content Collective, PublishThis is now also using the Outbrain platform to explore how its clients can best use this powerful content amplification tool with PublishThis strategies like Content Mixology to help brands understand the best way to scale their efforts.
For more information about using Outbrain with PublishThis, contact us at [email protected].
via Business 2 Community
Content used to be driven by two things: Either it was produced for social media and the need to share – in which case it was visual and highly clickable. Or it was produced for consumption on business blogs or content hubs, in which case it was designed with keywords in mind. But for content marketers, this was restrictive.
via Business 2 Community
Of all the areas of business, marketing is the one which seems to evolve the most over time. Part of the reason for this might be that businesses feel that they need to keep up with people. The world is ever-changing, and for marketing to be effective, it needs to change with it. If it doesn’t, then it risks losing its momentum and power altogether.
via Small Biz Trends
Over one third of the world’s population is now accessible via social media, and companies have gone from being skeptical about social media marketing to seriously investing in it. In this social media dominated world, marketing is heavily reliant on technology, but that technology remains focused on people. This year’s trends will help marketers reach and engage their audience on a more personal level, over social media noise.
via Augusta Free Press
It is highly important to create content that provides value to the readers, but what’s more important is the strategy you will use to reach the most customers possible. Content amplification is the process of popularizing your content across multiple channels to reach a wide audience. There are millions of writer out there, which means that you can never be the best out there.
With 2017 just a few days away, companies have begun charting their marketing plans. Content continues to be crucial but isn't about who can produce the highest volumes anymore, it is about who can adapt to the diversity of multiple platforms and engage their audience across them. The competition for audience attention has led to..
What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute's ninth annual e-book of content marketing predictions. Continue reading The post 60+ Content Marketing Predictions for a Successful 2017 [New E-Book] appeared first on Content Marketing Institute.