By Eric Burgess

PublishThis joins Outbrain’s Content Collective as a Thought Leader in Content Marketing

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Screen Shot 2014-07-31 at 10.47.39 AMPublishThis is proud to have joined the newly-launched Content Collective, a platform Outbrain has developed to bring together influential voices in Content Marketing to help brands gain exposure to thought leaders in the industry while also introducing them to best-in-breed technology and services that can help them achieve their goals.

Even if you are not familiar with the name Outbrain, you are probably familiar with their work. They are broadcasting targeted content across thousands of websites and areScreen Shot 2014-07-30 at 4.59.44 PM probably featured on that Facebook-posted test you just took about which House of Cards character you are. Outbrain does an amazing job of delivering great content to just the right people based on what they are reading, connecting audiences with content that is relevant or interesting to them.

As part of the Content Collective, PublishThis will be providing articles about content marketing, online media, and best practices to support the library of useful content available in the platform. Content from CEO Matt Kumin already appears on Mashable, ClickZ, and other online publications. His work here will be focused on helping brands meet the challenge of always-on content with strategies that blend content types and formats.

In addition to joining the Content Collective, PublishThis is now also using the Outbrain platform to explore how its clients can best use this powerful content amplification tool with PublishThis strategies like Content Mixology to help brands understand the best way to scale their efforts.

For more information about using Outbrain with PublishThis, contact us at [email protected].

 


 

Content Amplification News

ROI and Influencer Marketing

ROI and Influencer Marketing

 via Getgood

Continuing my series about the trends in influencer marketing: The rise of ROI. In the early days, when blogs and social were new and shiny, return on investment was "squishy." As influencer marketing matures, so too do the expectations, and the measurement models. Measurement models are shifting from soft "potential reach" to firmer engagement models, and a better [ ]

 

Outbrain acquires programmatic platform Zemanta

Outbrain acquires programmatic platform Zemanta

 via Mumbrella

Native advertising and discovery service Outbrain has acquired programmatic advertising platform Zemata Outbrain Acquires Zemanta, the leading dedicated native programmatic demand side platform Zemanta's Technology paired with Outbrain's Interest Graph to Put Native Advertising on the Same Scale as Display.

 

More consolidation in adtech as Outbrain buys Zemanta to build out programmatic native

More consolidation in adtech as Outbrain buys Zemanta to build out programmatic native

 via Thedrum

Outbrain has today (July 25) announced the purchase of Zemanta, a demand-side platform (DSP) specializing in native ad formats as the content-sharing network seeks to build out a full-stack offering, just weeks after it confirmed a round of lay-offs. Financial details of the transaction were not ...

 

Outbrain Expands Mobile App Offering

Outbrain Expands Mobile App Offering

 via Open Source Magazine

NEW YORK and LONDON, June 27, 2017 /PRNewswire/ -- Outbrain, the world's leading premium discovery platform, today expands its mobile app offering to marketers globally and launches unified dashboard engagement tracking and app measurement. The service targets customers across Outbrain's network ...

 

Mitek Names SaaS Veteran Jeff Davison as Chief Financial Officer

Mitek Names SaaS Veteran Jeff Davison as Chief Financial Officer

 via Benzinga

SAN DIEGO and LONDON, June 21, 2017 (GLOBE NEWSWIRE) -- Mitek (NASDAQ:MITK), a global leader in mobile capture and identity verification software solutions, today announced that Jeff Davison has joined the company as Chief Financial Officer, effective June 21, 2017. "Jeff brings a wealth of ...

 

Outbrain Appoints Gil Ditkovski as Head of Outbrain Programmatic Access

Outbrain Appoints Gil Ditkovski as Head of Outbrain Programmatic Access

 via PR Newswire

He will also utilise his unique skill set to drive innovation in product and tech, while scaling the OPA business. Announcing this appointment, Gilad De Vries, SVP of Strategy at Outbrain, commented: "Now is the right time to bring Outbrain Programmatic Access to the market due to the maturity we are seeing in the ecosystem on both the demand side tech and the emergence and growth of dedicated budgets.

 

 

 

 

By Eric Burgess
Eric Burgess leads marketing at PublishThis and has been known to tweet about content marketing and strategy, social, Big Data, gamification, and technological living. In former lives, he made video games for Disney, produced CRM systems for the financial services industry, and wrote for various L.A.-based magazines. When not staring at a screen, he designs modern euro-style board games, listens to indie rock, and spends time with his family and cats.