PublishThis is proud to have joined the newly-launched Content Collective, a platform Outbrain has developed to bring together influential voices in Content Marketing to help brands gain exposure to thought leaders in the industry while also introducing them to best-in-breed technology and services that can help them achieve their goals.
Even if you are not familiar with the name Outbrain, you are probably familiar with their work. They are broadcasting targeted content across thousands of websites and are probably featured on that Facebook-posted test you just took about which House of Cards character you are. Outbrain does an amazing job of delivering great content to just the right people based on what they are reading, connecting audiences with content that is relevant or interesting to them.
As part of the Content Collective, PublishThis will be providing articles about content marketing, online media, and best practices to support the library of useful content available in the platform. Content from CEO Matt Kumin already appears on Mashable, ClickZ, and other online publications. His work here will be focused on helping brands meet the challenge of always-on content with strategies that blend content types and formats.
In addition to joining the Content Collective, PublishThis is now also using the Outbrain platform to explore how its clients can best use this powerful content amplification tool with PublishThis strategies like Content Mixology to help brands understand the best way to scale their efforts.
For more information about using Outbrain with PublishThis, contact us at [email protected].
We’re constantly being told content rules the internet and will do transformational things for your business. I’m not going to dispute this; I’ve seen it first-hand. In fact, HubSpot (where I work) was pretty much built on the success of its blog. But most businesses don’t see this kind of success with their content.
via Direct Marketing News
One of biggest challenges LaCour faced when she joined Outbrain five years ago was convincing brands that content marketing is not a choice—it's a must. Digital content marketing was and, to some degree still is, nascent. But through message positioning, data, content development, and partnerships LaCour has successfully advocated for the growth and adoption of digital content marketing in the marketplace.
via PR Newswire
NEW YORK, March 24, 2016 /PRNewswire/ -- Today, Outbrain is excited to launch "Outbrain for Chat," a service that enables any publisher to seamlessly launch Applications (or Content Bots) across the leading Messaging platforms in minutes. Outbrain's new offering combines the unique power of its personalization platform with access to a proprietary Editorial Chat Management System or "ECMS".
NEW YORK, NY--(Marketwired - March 22, 2016) - Programmatic advertising company Varick Media Management announced today its integration with Zemanta, a native DSP. With this partnership, Varick will be able to purchase native ads programmatically across inventory sources, formats and devices to reach a brand's target...
via Huffington Post
While hiring an SEO or web marketing agency may help, there are budget-friendly ways to bring leads to your company websites, like syndicating content, hosting giveaways, sharing videos and more. A. Post Long-tail Content Twice a Day Posting long-tail and consistent content is key to increasing traffic and getting high-quality leads.
via Search Engine Journal
Let’s face it. You may not be Mashable, and your best content very likely won’t get as popular as the random stuff you find on the web on a highly popular website. I’m not necessarily fond of ‘the cat video’ argument, but it does apply now. However powerful your articles are, they won’t generate as much clickbait as mindless entertainment does.
The ever-increasing competition on the web has forced business and marketers to be creative than even in their content marketing endeavors. No wonder, a large section of marketers today create content of unprecedented quantity and quality. But, marketers across the globe are faced with the challenge of getting their brand's content in front of their target audiences.
via PR Newswire
LONDON and NEW YORK, March 3, 2016 /PRNewswire/ -- Outbrain, the world's leading premium content recommendation platform, today announced it has acquired Revee, a technology company that allows publishers to track the revenue value of content in real-time. Using Revee's technology, Outbrain has ...
via Business Insider
Outbrain, the Israel-based content recommendation platform that powers the "Recommended by" articles seen on sites such as CNN and ESPN, has acquired Los Angeles-based software firm Revee and it is now launching a product that it claims will let publishers know exactly how much individual articles are generating in revenue, in real-time.