By Eric Burgess

PublishThis joins Outbrain’s Content Collective as a Thought Leader in Content Marketing

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Screen Shot 2014-07-31 at 10.47.39 AMPublishThis is proud to have joined the newly-launched Content Collective, a platform Outbrain has developed to bring together influential voices in Content Marketing to help brands gain exposure to thought leaders in the industry while also introducing them to best-in-breed technology and services that can help them achieve their goals.

Even if you are not familiar with the name Outbrain, you are probably familiar with their work. They are broadcasting targeted content across thousands of websites and areScreen Shot 2014-07-30 at 4.59.44 PM probably featured on that Facebook-posted test you just took about which House of Cards character you are. Outbrain does an amazing job of delivering great content to just the right people based on what they are reading, connecting audiences with content that is relevant or interesting to them.

As part of the Content Collective, PublishThis will be providing articles about content marketing, online media, and best practices to support the library of useful content available in the platform. Content from CEO Matt Kumin already appears on Mashable, ClickZ, and other online publications. His work here will be focused on helping brands meet the challenge of always-on content with strategies that blend content types and formats.

In addition to joining the Content Collective, PublishThis is now also using the Outbrain platform to explore how its clients can best use this powerful content amplification tool with PublishThis strategies like Content Mixology to help brands understand the best way to scale their efforts.

For more information about using Outbrain with PublishThis, contact us at [email protected].

 


 

Content Amplification News

This week in N.Y.C. funding news: Outbrain, Brainly, Kontor

This week in N.Y.C. funding news: Outbrain, Brainly, Kontor

 via The Business Journals

See what companies and venture capital shops made the N.Y.C. funding roundup for the week of May 9 - May 13: Outbrain, $45 million: The Israeli-founded, Manhattan-based content marketing software maker disclosed in a blog post that it has raised a new round of funding. Outbrain co-founder and CEO Yaron Galai invested in the round.

 

Content recommendation co Outbrain raises $45m

Content recommendation co Outbrain raises $45m

 via Il

Israeli content recommendation company Outbrain has raised $45 million. Outbrain cofounder and CEO Yaron Galai revealed the closing of the latest financing round in a blog on the company's website but did not disclose details about investors in the fund raising other than to say that he was personally participating.

 

Outbrain CEO unveils additional funding for content recommendation startup

Outbrain CEO unveils additional funding for content recommendation startup

 via The Business Journals

New York-area startups and venture capitalists are making funding deals with the hopes of creating the next profitable company. Here's one deal announced Tuesday: Who gets: The Israeli-founded, Manhattan-based content marketing software maker disclosed in a blog post that it has raised a new round of funding.

 

Outbrain scoops up $45m in funding

Outbrain scoops up $45m in funding

 via Thedrum

In a blog post on the company site, content discovery platform Outbrain announced an additional $45m in funding. The post, written by Outbrain co-founder and CEO, Yaron Galai, does not specifically indicate what the round will go towards, but the company has seen momentum with their 'Outbrain for Chat' - and announced CNN as its first publisher to use the product on the Facebook Messenger service at Facebook's annual F8 conference.

 

Outbrain raises $45 mln

Outbrain raises $45 mln

 via PEHub

Yaron Galai, Co-Founder and CEO of Outbrain Inc, said in a May 10 blog post that the company has raised $45 million in funding. Galai said he did invest in the round but did not disclose outside participants. New York-based Outbrain is a content recommendation company.

 

Do You Need More Website Traffic Without Hurting Your Wallet? Here's How to Get It

Do You Need More Website Traffic Without Hurting Your Wallet? Here's How to Get It

 via Business 2 Community

Staples was onto something when they created their "easy" button. But for now, most things worthwhile aren't available with a quick click. For example, how much better would your business website perform if you had a keyboard equipped with a 'get traffic' button? Unfortunately it isn't that simple. Getting the website traffic you need can [ ]

 

Outbrain adds Time Out and MSN to content discovery platform

Outbrain adds Time Out and MSN to content discovery platform

 via Digitalstrategyconsulting

Outbrain, the company behind many of the sponsored links found at the bottom of online news articles, is growing its roster of publishers with Time Out and MSN. The new partnerships with Time Out, MSN, Immediate Media and Vogel Media, will see Outbrain promoting branded content to these highly publishers.

 

Content Promotion Using the Owned, Earned & Paid Framework

Content Promotion Using the Owned, Earned & Paid Framework

 via Reloadmedia

We’re constantly being told content rules the internet and will do transformational things for your business. I’m not going to dispute this; I’ve seen it first-hand. In fact, HubSpot (where I work) was pretty much built on the success of its blog. But most businesses don’t see this kind of success with their content.

 

Lisa LaCour, VP, head of global marketing, Outbrain

Lisa LaCour, VP, head of global marketing, Outbrain

 via Direct Marketing News

One of biggest challenges LaCour faced when she joined Outbrain five years ago was convincing brands that content marketing is not a choice—it's a must. Digital content marketing was and, to some degree still is, nascent. But through message positioning, data, content development, and partnerships LaCour has successfully advocated for the growth and adoption of digital content marketing in the marketplace.

 

 

 

 

By Eric Burgess
Eric Burgess leads marketing at PublishThis and has been known to tweet about content marketing and strategy, social, Big Data, gamification, and technological living. In former lives, he made video games for Disney, produced CRM systems for the financial services industry, and wrote for various L.A.-based magazines. When not staring at a screen, he designs modern euro-style board games, listens to indie rock, and spends time with his family and cats.