By Eric Burgess

PublishThis joins Outbrain’s Content Collective as a Thought Leader in Content Marketing

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Screen Shot 2014-07-31 at 10.47.39 AMPublishThis is proud to have joined the newly-launched Content Collective, a platform Outbrain has developed to bring together influential voices in Content Marketing to help brands gain exposure to thought leaders in the industry while also introducing them to best-in-breed technology and services that can help them achieve their goals.

Even if you are not familiar with the name Outbrain, you are probably familiar with their work. They are broadcasting targeted content across thousands of websites and areScreen Shot 2014-07-30 at 4.59.44 PM probably featured on that Facebook-posted test you just took about which House of Cards character you are. Outbrain does an amazing job of delivering great content to just the right people based on what they are reading, connecting audiences with content that is relevant or interesting to them.

As part of the Content Collective, PublishThis will be providing articles about content marketing, online media, and best practices to support the library of useful content available in the platform. Content from CEO Matt Kumin already appears on Mashable, ClickZ, and other online publications. His work here will be focused on helping brands meet the challenge of always-on content with strategies that blend content types and formats.

In addition to joining the Content Collective, PublishThis is now also using the Outbrain platform to explore how its clients can best use this powerful content amplification tool with PublishThis strategies like Content Mixology to help brands understand the best way to scale their efforts.

For more information about using Outbrain with PublishThis, contact us at [email protected].

 


 

Content Amplification News

Content Promotion Using the Owned, Earned & Paid Framework

Content Promotion Using the Owned, Earned & Paid Framework

 via Reloadmedia

We’re constantly being told content rules the internet and will do transformational things for your business. I’m not going to dispute this; I’ve seen it first-hand. In fact, HubSpot (where I work) was pretty much built on the success of its blog. But most businesses don’t see this kind of success with their content.

 

Lisa LaCour, VP, head of global marketing, Outbrain

Lisa LaCour, VP, head of global marketing, Outbrain

 via Direct Marketing News

One of biggest challenges LaCour faced when she joined Outbrain five years ago was convincing brands that content marketing is not a choice—it's a must. Digital content marketing was and, to some degree still is, nascent. But through message positioning, data, content development, and partnerships LaCour has successfully advocated for the growth and adoption of digital content marketing in the marketplace.

 

Outbrain Unveils 'Outbrain for Chat'

Outbrain Unveils 'Outbrain for Chat'

 via PR Newswire

NEW YORK, March 24, 2016 /PRNewswire/ -- Today, Outbrain is excited to launch "Outbrain for Chat," a service that enables any publisher to seamlessly launch Applications (or Content Bots) across the leading Messaging platforms in minutes. Outbrain's new offering combines the unique power of its personalization platform with access to a proprietary Editorial Chat Management System or "ECMS".

 

Varick Media Management Partners With Zemanta

Varick Media Management Partners With Zemanta

 via www.quotenet.com

NEW YORK, NY--(Marketwired - March 22, 2016) - Programmatic advertising company Varick Media Management announced today its integration with Zemanta, a native DSP. With this partnership, Varick will be able to purchase native ads programmatically across inventory sources, formats and devices to reach a brand's target...

 

12 Cost-Effective Ways to Increase Traffic to Your Company Website

12 Cost-Effective Ways to Increase Traffic to Your Company Website

 via Huffington Post

While hiring an SEO or web marketing agency may help, there are budget-friendly ways to bring leads to your company websites, like syndicating content, hosting giveaways, sharing videos and more. A. Post Long-tail Content Twice a Day Posting long-tail and consistent content is key to increasing traffic and getting high-quality leads.

 

5 Media Types That Will Boost Your Sharing by @cognitiveSEO

5 Media Types That Will Boost Your Sharing by @cognitiveSEO

 via Search Engine Journal

Let’s face it. You may not be Mashable, and your best content very likely won’t get as popular as the random stuff you find on the web on a highly popular website. I’m not necessarily fond of ‘the cat video’ argument, but it does apply now. However powerful your articles are, they won’t generate as much clickbait as mindless entertainment does.

 

Content Distribution Quick Win Strategies Part 2 - LinkedIn, Outbrain & StumbleUpon Campaigns

Content Distribution Quick Win Strategies Part 2 - LinkedIn, Outbrain & StumbleUpon Campaigns

 via Digitalinformationworld

The ever-increasing competition on the web has forced business and marketers to be creative than even in their content marketing endeavors. No wonder, a large section of marketers today create content of unprecedented quantity and quality. But, marketers across the globe are faced with the challenge of getting their brand's content in front of their target audiences.

 

Outbrain Introduces Programmatic Content Recommendations for Publishers Through Acquisition of Revee

Outbrain Introduces Programmatic Content Recommendations for Publishers Through Acquisition of Revee

 via PR Newswire

LONDON and NEW YORK, March 3, 2016 /PRNewswire/ -- Outbrain, the world's leading premium content recommendation platform, today announced it has acquired Revee, a technology company that allows publishers to track the revenue value of content in real-time. Using Revee's technology, Outbrain has ...

 

Outbrain acquires Revee in order to tell publishers how much revenue each individual article is pulling in

Outbrain acquires Revee in order to tell publishers how much revenue each individual article is pulling in

 via Business Insider

Outbrain, the Israel-based content recommendation platform that powers the "Recommended by" articles seen on sites such as CNN and ESPN, has acquired Los Angeles-based software firm Revee and it is now launching a product that it claims will let publishers know exactly how much individual articles are generating in revenue, in real-time.

 

 

 

 

By Eric Burgess
Eric Burgess leads marketing at PublishThis and has been known to tweet about content marketing and strategy, social, Big Data, gamification, and technological living. In former lives, he made video games for Disney, produced CRM systems for the financial services industry, and wrote for various L.A.-based magazines. When not staring at a screen, he designs modern euro-style board games, listens to indie rock, and spends time with his family and cats.