PublishThis is proud to have joined the newly-launched Content Collective, a platform Outbrain has developed to bring together influential voices in Content Marketing to help brands gain exposure to thought leaders in the industry while also introducing them to best-in-breed technology and services that can help them achieve their goals.
Even if you are not familiar with the name Outbrain, you are probably familiar with their work. They are broadcasting targeted content across thousands of websites and are probably featured on that Facebook-posted test you just took about which House of Cards character you are. Outbrain does an amazing job of delivering great content to just the right people based on what they are reading, connecting audiences with content that is relevant or interesting to them.
As part of the Content Collective, PublishThis will be providing articles about content marketing, online media, and best practices to support the library of useful content available in the platform. Content from CEO Matt Kumin already appears on Mashable, ClickZ, and other online publications. His work here will be focused on helping brands meet the challenge of always-on content with strategies that blend content types and formats.
In addition to joining the Content Collective, PublishThis is now also using the Outbrain platform to explore how its clients can best use this powerful content amplification tool with PublishThis strategies like Content Mixology to help brands understand the best way to scale their efforts.
For more information about using Outbrain with PublishThis, contact us at [email protected].
via Open Source Magazine
NEW YORK and LONDON, March 24, 2017 /PRNewswire/ -- Outbrain, the world's leading premium discovery platform, today unveiled Automatic Yield, a patent-pending technology that allows publishers to track the revenue value of content in real time. For the first time on the web, Outbrain will launch ...
Creating awesome content won't do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? Some sources recommend the 80/20 rule, others peg the ideal at closer to 50/50, and still others (such as the brilliant Heidi Cohen) note that "it depends."
New York Media, the parent company of New York Magazine, has hired Avi Zimak as chief revenue officer and publisher. Zimak succeeds longtime publisher Larry Burstein, who stepped down in November after 13 years in the role. Zimak is charged with growing revenue and continuing to innovate with the company’s advertising offerings, in particular in branded content, video, mobile and programmatic, according to New York.
via Business 2 Community
Content used to be driven by two things: Either it was produced for social media and the need to share – in which case it was visual and highly clickable. Or it was produced for consumption on business blogs or content hubs, in which case it was designed with keywords in mind. But for content marketers, this was restrictive.
via Business 2 Community
Of all the areas of business, marketing is the one which seems to evolve the most over time. Part of the reason for this might be that businesses feel that they need to keep up with people. The world is ever-changing, and for marketing to be effective, it needs to change with it. If it doesn’t, then it risks losing its momentum and power altogether.