CB: We were looking for a cost effective solution to curate these stories and after looking at a few, we found that PublishThis not only had a great platform, but also that the PT team really took an interest in what we were trying to accomplish and helped us personally. We really had no idea what we were doing so the time that the team provided really helped to get us going.
BCD: What do you accomplish with annotations on your curated items?
CB: We annotate as many items as we can. This really does two things for us. First, it allows us to pull these stories into our account dashboard in a shorter form than the articles themselves which helps our clients take them in without leaving the site. If they want the full story, they can always click through. Second is obviously that it is a good SEO practice and a way to create good content quickly that is relevant to our industry.
BCD: How has the real-time and relevant news on LandLordNews been contributing to the value of your platform?
CB: I think it helps us provide a well-rounded platform for our users and to increase their use. They might come login just to read news even when they have no “work” to accomplish. And the more that happens, the more they stay in touch with our platform and, hopefully, the more useful it becomes to them.
Thanks to Copley for sharing the details of the success he has experienced with PublishThis. We’re proud to have helped Copley achieve his goals!
Eric Burgess leads marketing at PublishThis and has been known to tweet about content marketing and strategy, social, Big Data, gamification, and technological living. In former lives, he made video games for Disney, produced CRM systems for the financial services industry, and wrote for various L.A.-based magazines. When not staring at a screen, he designs modern euro-style board games, listens to indie rock, and spends time with his family and cats.