By Nicole Rand

Crafty Content Curation Recognized by CMI


BigContentDaily is happy to congratulate PublishThis customer Magnetic Content Studios, a division of Empower Media Marketing, for being recognized as a finalist for a Content Marketing Institute award in the best use of content curation category.

Magnetic’s client, Gorilla Glue, came to them to find the right content marketing strategy to provide useful and engaging material that would build brand trust amongst its customers. Magnetic conducted a study on the space Gorilla Glue was targeting and advised their client to use an innovative content curation strategy to provide expansive coverage of their customer’s interests without hiring a large new team to implement the plan.

Soon, the Gorilla Glue Inspiration microsite they created was providing 14% of their site’s traffic and bringing in tens of thousands of unique visitors in the first month. As you can read in the Case Study, this was a case where content curation was the ideal choice to achieve the client’s goals.

Congratulations to Dave Germano and the Magnetic Content Studios for being recognized for their excellent work with Gorilla Glue. PublishThis is proud to have been part of the solution for this innovative project.

If you’re going to be at Content Marketing World next month (like we will be – come see us at Booth 22), the awards will be held at 4:00 PM on September 10th. We hope to see you there.

2015 Finalists – Content Marketing Awards

EmpowerMM Finalist in CMI AwardsFull details of the 2015 Finalists and Categories for the Content Marketing Institute’s awards.


Download the Case Study

By Nicole Rand
Nicole Rand works in marketing at PublishThis. Before joining PublishThis, Nicole led a patient record team at St Jude Medical, a manufacturer of implantable cardiac and pain management devices. When she’s not writing blog posts or sharing our favorite articles, videos, and content ideas with our social audience, she’s enjoying California’s beaches with her husband, singing karaoke with friends, or playing with her cats.

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