By Eric Burgess

Big Content Success Is One Size Fits All With PublishThis

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Big Content launches come in all sizes. We got a lot of comments and email back after our Big Content Launches article last month, which highlighted the content marketing and publishing success of companies like FOX Sports, Sage Software, Mercer, and Naylor in launching new content experiences with PublishThis.

One of the biggest questions we got: PublishThis can clearly help enterprise teams industrialize their content production and achieve their goals, but can it be used with teams of any size?

The answer is a big YES. We have dozens of other customers that are achieving big content marketing and digital publishing success without enterprise-sized teams. From three or four person editorial and marketing teams to one-person operations, these successful companies have discovered that Big Content can enable any team to increase their production of engaging, relevant content that helps drive increased traffic, time on site, and conversions.

So, I thought I’d highlight a few additional projects that have launched recently from editorial and marketing teams that are just a couple of people strong, and note how PublishThis is helping them achieve their goals (and make plans for further expansion).

In each case, our customers have created a new content experience for their customers and audiences using our next-gen platform for content discovery, production, and publishing in a way that makes excellent use of our industry-leading technology.

Whether it’s expanding coverage to a wider range of governments and their IT challenges, to spreading product awareness through effective B2B blogging, or even becoming the ultimate source for real-time boxing news, PublishThis clients are realizing the power of our Big Content solution and achieving their goals by producing better content more often for all of their digital destinations.

So congratulations on the launches to the teams at Scoop News Group, Opening Round, and MobileCause. We’re proud of the awesome projects you’ve launched and are thrilled to be your trusted content partner!


State and local government technology news and events – StateScoop

BigContentDaily says:

The Scoop News Group is the industry’s leading publisher covering the government IT business. Their editorial team has been producing high-quality content related to technology and IT solutions in government for a while and has established itself as the key source for federal government IT with their site Fedscoop. While expanding their coverage with its sister site, Statescoop, which focuses on state government IT, they decided that an ideal way to monitor and ideate stories for each state would be to bring in PublishThis to help them track the trends and key sources specific to their niche subject. Partnering with PublishThis’ content specialists, they were able to zero in on the sources and news most important to their audiences to help them increase content production across regional verticals. Their success here is helping them continue with a new property launching soon that focused on educational technology.

Randy Anderson, the vice president of state, local and education sales at HP Enterprise Services, discusses the latest trends in state and local technology in this interview with StateScoopTV.

Read More at statescoop.com


Opening Round

BigContentDaily says:

Opening Round  launched last year with high-quality content – just not enough of it to get ranked and keep up with the real-time pace of the boxing world. The team at Opening Round knew they needed some technology to help them track the boxing world’s updates so they could share breaking news, cover about trending topics, and sort through the noise of sports news to find the best content to engage their audience. PublishThis is helping them post long-form posts from trending stories, short-form articles (with commentary added to curated articles), drive their increasingly large social channels, and make plans for a targeted email newsletter that will drive traffic to the site and generate more revenue.

Read More at openinground.com


Ready to learn more about how PublishThis can help you deliver better content more often across all digital destinations? Request your free demo here.

By Eric Burgess
Eric Burgess leads marketing at PublishThis and has been known to tweet about content marketing and strategy, social, Big Data, gamification, and technological living. In former lives, he made video games for Disney, produced CRM systems for the financial services industry, and wrote for various L.A.-based magazines. When not staring at a screen, he designs modern euro-style board games, listens to indie rock, and spends time with his family and cats.