Carlos McKnight of Washington, waves a flag in support of gay marriage outside of the Supreme Court in Washington, Friday June 26, 2015. A major opinion on gay marriage is among the remaining to be released before the term ends at the end of June. (AP Photo/Jacquelyn Martin)

Brands break out the rainbows for historic #LoveWins de...

It’s a historic day in America! After decades of petitioning and fighting for the right for gay people to marry, the Supreme Court has ruled that same-sex marriage is the law of the land per the equal protection clause of the 14th amendment. So, how has the marketing world reacted?

Clearly, the B2C brands want in on the message. This decision has created a shockwave across social media with the #lovewins hashtag already set up and a wide variety of brands including big companies like Mastercard, Macy’s, and Maytag showing their rainbow colors in support. United Airlines showed some social media redemption by showing their #lovewins support.  As you may remember, several months ago, United got into hot water when a passenger tweeted a picture of a dog in a crate left outside in the rain and their reaction did not go over well- lesson learned.

Facebook, quick-draw geniuses that they are, created the option to add a rainbow filter to your profile picture in a stance to show your marriage equality support. This is a classic Millennial tool; giving people an easy way to show their support really works!

Newsjacking is no new term for brands and marketing but today is a huge day for it – although the B2B brands have been slower to embrace the hashtag and rainbow love. It’s an interesting distinction – does it surprise you?

Major companies rushed to show they were celebrating after the Supreme Court announced a historic ruling legalizing gay marriage across the country on Friday. In a 5-4 ruling, the court stated Friday morning that the Fourteenth Amendment requires states to issue marriage licenses to same-sex couples and that states must recognize same-sex marriages performed out of state.

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EContent’s Trendsetting Products of 2015

PublishThis, the only enterprise platform powered by the industry’s most advanced semantic content discovery, curation, and publishing technology, has been named in EContent magazine’s 2015 Trendsetting Products list. Compiled by EContent’s editorial staff, the list of 70 products and platforms were selected based on their unique offerings and importance to digital publishing, media, and marketing.

"I rely on dozens of tools every day to get my job done. We all do, but tools are especially important in the digital media industry," said EContent editor, Theresa Cramer. "Whether you are in need of a content management system to control your digital experience or an analytics tool to tell you how you’re doing, you need the right tools at every step of your journey. Congratulations to all the companies that rose above the rest to be named to the second annual EContent Trendsetting Products List."

Matt Kumin, CEO and Co-Founder of PublishThis, said “PublishThis continues to add new customers from enterprise publishers like Fox Sports, Meredith Agrimedia, and Haymarket as well as forward-thinking brands like Sage, Nutrisystem, and Gorilla Glue because we are helping companies deliver on their revenue goals while making their teams more efficient. Whether it is driving 250% increases in revenue, flipping their social and newsletter clicks from third-parties to their own pages, or helping them massively increase the amount of quality content they produce, PublishThis has become the content middleware of choice for smart brands and publishers looking to meet the challenges of today’s fragmented, multi-device market and build real relationships with their audience of customers.”

PublishThis is honored to be recognized a second time on EContent’s Trendsetting Product list.

The tools available to us are pushing new limits. Here at EContent, we turned to our inboxes, our coverage, and our contributors to find out what those trendsetting products are in 2015. We hope that you find these tools as interesting and as potentially helpful as we do!


New Content Launches with PublishThis

Our customers are awesome. You may say that since we’re from L.A., we think everything is awesome but, no, these PublishThis customer launches deserve that description! Both brands and media companies are using our Big Content solution to scale their team’s content production to help them deliver on their goals. We just want to congratulate them on the launch with PublishThis. In each case, our customers have created a new content experience for their customers and audiences using our next-gen platform for content…