Do you have a content strategy – or a collateral strategy? This is a question I find […]
BigContentDaily says: Are you effectively marketing to millennials? While we already know plenty of things already about […]
Digital Publishing, like the internet itself, is in a state of almost constant evolution. Forget the big changes […]
Sometimes a story needs help finding its time. The legendary show Star Trek debuted in 1966. (That’s […]
Online marketing has found itself in a unique situation – the world is inundated with every imaginable […]
By now you’ve probably seen the most shocking and brutal content marketing lists out there. You’ve also seen all […]
An honest, curated list of some brutal changes we in media just need to adjust (or lean in) to due to our increasingly mobile-driven world.
The worlds of digital publishing and content in general are being rocked in a way that, as one observers from the The Awl notes, is much like the transiton to the web from print (you’re done with that, right? No? Well, get ready for the equivalent of selling one house while buying another one. It isn’t pretty.)
Top items to consider include:
- Is that brand going to replace your media voice? – Brands know that they can (and should) be producing news these days but how do you know when they are replacing your role in the space?
These are going to sting a little. You ready? 1. It’s going to get worse Mobile is disrupting all aspects of the media business – behavior, revenue and brand – and we have yet to experience the full extent of its bite.
Twitter has become a source for breaking news, entertainment and information distribution. The platform even saw its […]
In June, the PublishThis customer the Association of Business Information and Media Companies hosted an event – […]