As usual with celebrities, everyone is sounding off on Rihanna’s voluminous yellow dress and Sarah Jessica Parker’s flammable hat from the Met Gala event held last Monday. The internet promptly exploded with funny memes, which just kept people talking about them on social media. They say there’s no such thing as bad publicity, right? (Even if snickering internet trolls are adding scrambled eggs, pizzas, and even the Yellow Brick Road to the admittedly massive train on your dress.) So just how can you make your content stand out like outlandish celebrity attire? Take it from these content marketing experts about best practices for getting your content maximum outreach and exposure. Here are the spark notes for you skimmers:
1. Visual content is key – Why are Buzzfeed articles so addictive to click on? GIFs and image-heavy content that caters to the short-attention spanned audiences of today. Readers are on mobile, clicking over from social, and they’re ready to get to the next thing so content that is visual (which they process and, incidentally, retain better) helps.
2. Have a short and consistent tagline – Taglines are important, as they are what people are looking at first to judge whether the content will interest them or not. Make sure the keywords are SEO-friendly, numbers are always good (i.e. “5 Ways to…” – we love lists!) In the world of hashtagging and social media posting, ensure you and the others are using the same one for optimal exposure.
3. Short-Form Content – More of this kind of Content Marketing, please! Our attention span is now less than that of a goldfish so what does this mean? The old superstition that short content will lack SEO and engagement is out, and listicle and short-form content is in. For the millennials, the more visual content and fewer words, the better. The evolution of social media (an utterly Millennial thing) is a great example. We started with Facebook where it was heavy on posting statuses and comments with images. Then, there’s Twitter, where our opinions get maxed out at 140 characters. Then, it’s Instagram where we got rid of most of the words and focused on just image posting with filters (what we at PublishThis call “Low-Effort Creativity“) and liking. Finally, we get to Snapchat – hardly any words and just images/videos that are only shortly lived. Meerkat and Periscope now deal in content that is completely streamed and temporary. In a world where content is becoming less and visual is more, content marketing needs to stay relevant in order to engage with audiences and turn a brand into a a trusted source. The best way to still capture an audience is to keep it brief, engaging, and useful (not necessarily in that order).
But don’t just take my word on it – check out these great articles on Content Marketing and Strategy:
Every time we discuss running a campaign across social media platforms, we emphasize how important it is to tailor content for your audience in each particular space. The kinds of content that perform extremely well on Facebook might not have the same effect on Tumblr, and vice versa. We understand, however, that not every department […].
How to Write Content That Engages Mobile Readers http://t.co/YqS9c94D2k
— Twitter (@Robert_Rose) 2015-05-08T17:20:19Z
The diversity of content available today is astonishing. Of course, content marketing is more than just a trend–it’s a solid, long-term strategy that almost anyone can use to attract new visitors and encourage greater brand loyalty over the course of months and years. However, skimmable pieces tend to be more valuable than their in-depth counterparts.
In the beginning, there was content and it was good. And then came the World Wide Web, and we started sharing all this great content online — across the Internet’s estimated 4.6 billion pages and with Facebook’s 1.44 billion monthly active users, for example. In a world littered with information, small, local businesses must be ever more sophisticated about the content they create and where and how it gets distributed.
“Location, location, location” may have been the mantra for brick-and-mortar businesses in the past, but in today’s content-driven economy it’s “context, context, context.” Content marketing these days is more complex than ever before. A few moments on the Internet will show you that companies are creating massive amounts of content and distributing it across multiple channels, languages and geographies.
In recent years, businesses and marketers have turned their attention to crowdsourcing as a valuable source of user feedback. As content has become a more integral part of marketing, professionals are realizing the power of the crowd for generating high-quality, versatile content for each of their online channels.
Most content marketing professionals believe content curation means: “How do I legally add to, enhance or provide new context to other people’s content (OPC) to create new information that improves my results?” They miss the major content marketing curation opportunity. Internal content curation is defined as giving new life to content that you’ve already produced and published.
Ready to learn more about how PublishThis can help you deliver better content more often across all digital destinations? Request your free demo here.